ATLANTA--(BUSINESS WIRE)--THRIVE Farmers, an innovative, farmer-direct coffee company, is proud to announce that Tom Minella is joining its leadership team as Vice President of Business Development, bringing more than 25 years of restaurant marketing expertise to expand its restaurant and hospitality industry reach.
“Tom Minella is a leader among his peers, and we’re thrilled to see how his skills, relationships and strategic leadership can strengthen our efforts to change the way restaurateurs approach coffee,” said President Tom Matthesen.
Minella has worked with major food and beverage brands in the past including Pizza Hut, Coca-Cola, McDonald’s and Red Bull. Through working with these companies and many more, Minella brings extensive knowledge of the restaurant industry’s challenges and opportunities to the THRIVE Farmers team. As an avid coffee enthusiast himself, Minella is aware of the evolving coffee market and its turning focus towards people, the planet and sustainability.
“THRIVE Farmers is a business that is dedicated to serving both coffee and people,” said Minella. “I am honored to be a part of the THRIVE mission, and continue to showcase the economic impact sustainably sourced, high-quality coffee can have on our lives and the coffee farmers we seek to empower with every cup.”
THRIVE Farmers brings an innovative approach to the $26 billion specialty-coffee industry through a unique model in which farmers receive stable, predictable, higher pricing and with it, economic sustainability. This platform offers companies the highest-quality coffee by working alongside farmers to develop careful processes from seed to cup. Along with great tasting coffee, companies invest in their corporate social responsibility initiatives, shifting from end-of-year donations to a fully aligned corporate purchasing model with impact and sustainability as the goal.
About THRIVE Farmers
THRIVE Farmers is transforming the coffee industry. Its unique revenue-sharing platform provides economic sustainability by connecting farmers directly to consumers and eliminating the connection to volatile commodity market pricing. When farmers have direct access to the marketplace, maintaining ownership until the point of sale, they receive stable, predictable wages—up to 10 times more net profit than traditional models. Learn more and purchase online at thrivefarmers.com in restaurants, grocery stores and cafes nationwide.
About Tom Minella
Tom Minella is a restaurant industry sales & marketing veteran with vast experience working with and for global brands including Pizza Hut, Coca-Cola, Red Bull, McDonald’s and Chipotle. Minella knows the language of the restaurant vertical and understands the challenges and opportunities faced by restaurant industry C-Level leaders. He lives in the suburbs of Atlanta with his wife Therese and their 3 children. Tom and family enjoy staying active in sports as both participants and spectators with a particular passion for SEC Football.