The Velv™ Wine Oxygenator Debuts Today, Offering True Peak Flavor for the First Time—In Almost No Time

Proprietary Velv PUREOXYGEN technology optimizes aroma, mouthfeel and taste

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There are a lot of reasons to oxygenate wine, and there are ways to do so without the long wait of decanting. Jennifer Simonetti-Bryan, Master of Wine and Senior Partner at Wine Ring, experiments with the Velv Wine Oxygenator. Explore wine with Jennifer and learn more about the impact the Velv Wine Oxygenator can have on the taste and aroma of your wine.

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PLEASANTON, Calif.--()--The Velv Wine Oxygenator is set to transform the wine industry by providing wine lovers a taste experience unlike any they’ve had before. Its proprietary PUREOXYGEN™ technology gently circulates 99.5 percent pure oxygen into the wine, opening its aroma, softening its mouthfeel and revealing its true flavor—in just a few minutes. No other method or product can achieve the same soft and silky flavor. And it’s available for pre-purchase online today.

The Velv Wine Oxygenator is unique in that it creates the “Velv-Effect,” which brings optimal aroma and mouthfeel together for the first time. In addition, the Oxygenator opens up wine in a tiny fraction of the time it takes to decant. It’s also far more effective than aerators, which show little improvement, if any. Better still, it allows users to customize wine preparation for different palates.

Oxygen reacts with various molecules in wine, altering the chemical structure of hydrogen sulfides, breaking down sulfites, and lengthening the molecular chains of tannins. These changes ultimately unlock the aroma and reveal a silky smooth flavor. With the Velv Oxygenator, red wines can reach their flavor peaks in about 5 to 7 minutes, and white wines that require aging can be prepared in about 3 to 5 minutes.

“I can see the benefit of the Velv Wine Oxygenator for the casual wine enthusiast,” said Jennifer Simonetti-Bryan, Master of Wine. “For young, tight wines it releases aromatics, for tannic wines it can smooth those harsh edges and make it more velvety, in just minutes.”

The Velv Oxygenator starter kit is priced at $300 and includes the Velv Wine Oxygenator, one Velv PUREOXYGEN capsule, and a Velv Protective Case. Each capsule can prepare approximately 5 to 10 bottles of wine, and additional 2-packs of capsules are available online for $25. The starter kit is now available for pre-purchase at www.VelvWine.com. For a limited time, you will receive $50 off the Velv Wine Oxygenator, and it will ship in time for the 2016 holiday.

“Our experiences during testing with industry professionals make us extremely confident that the Velv Wine Oxygenator will make people love wine even more. We can't wait for wine enthusiasts to have their first 'Oh My' moment,” said Peter Chouinard, Velv CEO.

About Velv:

Velv Wine is a consumer products company created to leverage precision German engineering, the expertise of a leading global medical- and food-grade gas company, and rich consumer insights to create groundbreaking lifestyle products.

The Velv Wine Oxygenator, which dramatically improves the taste of wines that require aging, is our first.

The Velv Wine Oxygenator is unlike anything else on the market, allowing for a much quicker method of creating peak flavor than traditional aeration or decanting. Learn more at www.VelvWine.com, or follow us at facebook.com/velvwine and @VelvWine on Twitter and Instagram.

Contacts

Media:
For Velv:
Peter Duckler
pduckler@w2ogroup.com

Release Summary

The Velv™ Wine Oxygenator, now available for pre-purchase, gently circulates 99.5 percent pure oxygen into wine, opening its aroma, softening its mouthful and revealing its true flavor -- in minutes.

Contacts

Media:
For Velv:
Peter Duckler
pduckler@w2ogroup.com