LONDON--(BUSINESS WIRE)--Technavio has announced the top 12 leading vendors in their recent global adventure tourism market report. The report only lists the key vendors in the market and does not present the market share of all vendors in the market.
Fluctuating global economic conditions, political unrest, diseases, and environmental disaster are some of the major reasons hampering the revenue growth of the global adventure tourism market. The adventure tourism activities are categorized into soft and hard adventures. In the last three years, only 3% of the total adventure tourists have participated in hard adventures and the rest preferred soft adventures.
New Zealand, one of the top-ranked countries in the adventure tourism market, is losing its reputation due to the frequent occurrence of adventure sport mishaps in the past five years. Failure to ensure the safety of the tourists has slowed down the international tourist arrivals in the country.
Competitive vendor landscape
The global adventure tourism market is highly competitive due to the presence of numerous operators in the market. Intense competition, consumer spending pattern, demographic trends, and frequent changes in consumer preferences present significant risks to operators. Operators are competing on the basis of types of adventure activities, service portfolio, pricing, government licensing, and safety measures. This competition is expected to intensify during the forecast period with an increase in product extensions.
“Operators are also investing in designing, planning, developing, branding, expanding existing products and services, and acquiring new players in the market. Technological innovations and creativity play a significant role in driving market growth,” says Ujjwal Doshi, a lead media and entertainment services analyst from Technavio.
Therefore, to remain competitive in the market, vendors need not only to develop new ideas and technologies but also stay up-to-date with the emerging technologies and current affairs that could influence their service lines.
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Top 12 adventure tourism market vendors
Austin Adventures is one of the leading adventure travel companies that offers adventure vacations and tours to various countries in EMEA, APAC, Antarctica, and the Americas. It offers adventure vacations, family and adult biking tours, wildlife safari, hiking tours, horseback riding vacations, wine tasting adventures, small ship cruises, cultural tours, gourmet adventures, kayaking trips, multisport adventures, white-water rafting, rock or mountain climbing, walking tours, and yoga or wellness retreats. As of September 2013, Austin Adventures operates as a subsidiary of Xanterra Parks & Resorts.
Explore Worldwide is an adventure tour operator that offers a wide range of adventure tourism options and specialist-led or self-guided adventures. The company also provides family adventure holidays, polar voyages, and rail or boat journeys. In addition, it provides the tourists access to various travel safety, insurance, health, and other necessary resources. The company organizes solo, group, private holiday trips, and custom-made holidays worldwide. As of December 2015, Explore Worldwide operates as a subsidiary of Hotelplan, a UK-based travel and tour operator.
G Adventures is an adventure tourism operator that offers a selection of small-group tours worldwide that includes adventurous activities such as safaris, sailing, kayaking, Galapagos cruise, cycling, and multisport activities. Besides adventure sports, the company offers accommodation, exotic cuisine, and local transport to its customers. G Adventure has 1,500 employees worldwide, and conducts nearly 690 tours in 134 countries. The company was formerly known as GAP Adventures, which was renamed to G Adventures in October 2011.
Mountain Travel Sobek (MTS)
MTS specializes in handcrafted, small-group, and custom adventures that provide insider access and trips to the world’s most incredible places. The company offers more than 200 globe-spanning treks, safaris, hikes, voyages, and cultural explorations that are guided by in-house travel experts and expert local guides in the business.
The company is an adventure tourism operator that offers activities such as walking, hiking, safaris, cultural encounters, trekking, and cruising.
Butterfield & Robinson
The company offers adventure activities such as biking, walking, wildlife, and multi-sports. It also offers culinary tours.
The company offers a wide range of services that include cultural walks, culinary tours, multisport, and solo travels.
The company offers a wide range of adventure tourism that includes overland tours, treks, walks, and expeditionary voyages to places like Nepal, China, Vietnam, Mongolia, and Ghana.
The company operates small-group tours to destinations in Asia, Africa, Antarctica, Central America, South America, Europe, the Middle East, North America, and Oceania. Some of the major adventure activities are expeditions, safaris, urban adventures, sailing, and trips to polar areas. The company operates as a subsidiary of Intrepid Group Limited.
The company offers tailor-made adventure trips. It offers safaris, cultural encounters, active adventures, and food and wine festivals.
The company is an adventure tourism operator that offers tourists with experiences in whale shark diving, trekking, camping, expedition, white-water rafting, Heli skiing, diving in the Galapagos, zero-gravity flights, near-space flights, and military assault simulation experience.
The company is an adventure tourism operator that offers hiking, trekking, African safaris, snorkeling, events and expedition, cultural trips, small ship cruises, and private journeys to tourists.
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