NEW YORK--(BUSINESS WIRE)--Unacast, the world’s largest platform of beacon and proximity data, creating the real world graph for online retargeting and attribution, is adding Marianna Zaslavsky as its new VP of Data Partnerships. Zaslavsky will manage Unacast´s +60 proximity partners as well as be responsible for further strengthening the growing supply side of Unacast’s business.
“The world is rapidly being sensored up with beacons and other proximity technologies, totaling 8 million as of today. The unique and accurate data derived from customer's interactions with such sensors are now being used by Fortune 100 brands for online retargeting and attribution. Marianna joins Unacast at a time where our network is expanding rapidly and proximity solution providers and brands are looking for ways to utilize their proximity data for marketing efforts,” said Unacast’s Chief Revenue Officer, Chris Cunningham, who Zaslavsky will report to. “Marianna is savvy and has extensive experience building strong partnership ecosystems, which will allow us to maintain our #1 position and bring even more proximity data to the growing demand from brands and advertisers.”
Zaslavsky has been in the technology space for many years building early to mid-stage companies from a partnerships and product perspective. Most recently she was Director of Product Management at Eyeview, a video advertising technology that delivers 1-to-1 video marketing solutions for the likes of P&G and Lowe's. Prior to that, she was Director of Business Development at HookLogic, a performance marketing company that was acquired this week by retargeting company, Criteo for $250 million. At HookLogic, Zaslavsky was responsible for building partnerships with ecommerce retailers such as Target and Walmart. She was one of the early business hires and helped launch and scale the HookLogic Exchange. Earlier in her career she spent time in strategy, advisory and business development roles at Citigroup, Bain & Company and Bain Capital Ventures.
“I've followed Unacast from the sideline and have seen how they have become the market leader in its space in a very short time. This accomplishment, the unique value proposition of the company and the team's vision for the future are what attracted me to Unacast. I’m thrilled to be a part of the team and to develop partnerships to expand our database and deliver on our core mission of making proximity data accessible and actionable for advertisers and brand marketers,” said Zaslavsky.
This news comes on the heels of the Unacast’s recent Series A financing round, with Open Ocean Capital, a leading European VC firm for software and data investments and VC firm, Investinor. The company raised $5 million in May and has been working toward redefining the proximity and advertising industry. Unacast is the #1 aggregator of proximity data and is able to mirror the accuracy of data collection in the online world to the offline world, and in effect finally understanding a customer's physical world identity. Unacast was recently named as one of the top companies in the proximity marketplace, alongside Google, Apple, Microsoft, Qualcomm and others in Research and Markets’ Global Forecast of the Market for Proximity Marketing for Location, Technology, Hardware, Software, Service Application.
Unacast facilitates for others to easily build products and services on top of the physical world, catering for a future where precise and verified location data will be absolutely necessary to power the most advanced global products in everything from marketing and analytics to bots and AI. Unacast access this data by signing up Proximity Solution Providers (PSPs) and provide value adding products back to them.
With over 2 million beacons and over 60 partners, Unacast is the world's largest network of beacon and proximity companies. Through the Unacast PROX network, Unacast enables a scalable global solution for retailers and brands to use beacon and proximity data for online retargeting and attribution.
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