NEW YORK--(BUSINESS WIRE)--Doug Busk, Group Director, digital communications & social media, corporate communications, for The Coca-Cola Company, will discuss his company’s use of brand journalism to connect with and hold the attention of consumers at PR News’ Social Media Conference, which will be held at New York’s Marriott Marquis on Oct. 20, 2016. Advance Rates end tomorrow, Oct. 7.
For several years now, brands have aspired to produce content that's timely, useful, entertaining and share-worthy across multiple platforms. Several brands have notably succeeded at brand journalism and brand storytelling, but Coca-Cola, with Journey, its digital magazine and owned media channel, has managed to make its success at brand journalism a media story in itself.
In his keynote presentation at PR News’ Oct. 20 Social Media Conference, Busk will discuss how Coca-Cola uses Journey to humanize the company and build corporate trust, how the Journey team measures the success of its content and how communicators can apply the lessons the Journey team has learned to their own brand journalism initiatives.
“While we are forever learning from our readers at Journey, we believe all brands can benefit from digital storytelling,” Busk tells PR News. At the Social Media Conference, Busk hopes to learn about his peers’ own brand storytelling efforts. “We hope attendees will gain a new understanding for our flavor of brand journalism and collaborate with us to share their storytelling best practices.”
In addition to Doug Busk of Coca-Cola, speakers from IBM, Dunkin' Brands, Casper, Pacific Northwest National Laboratory, Fuse Media, Ogilvy, Affect, Shutterstock, Kickstarter, CFA Institute, Vanguard, American Chemical Society, D S Simon Media, National Audubon Society, Viacom, SAP and MWW Group will be featured at PR News' Social Media Conference in New York on Oct. 20. View the complete speaker list and conference agenda.
This event is sponsored by D S Simon Media.
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