NEW YORK--(BUSINESS WIRE)--During its ninth annual Holiday Showcase press event, TTPM®, the leading review site for toys, tots, pets, and more, today announced its Holiday 2016 Most Wanted List, which features top toys for the 2016 holiday season. TTPM also commented on trends in the toy business for the current quarter.
The TTPM Most Wanted List is an independently reviewed and curated list of the season’s most sought-after toys and kids’ lifestyle accessories. The list features the year’s “hot” products, the ones that consumers will be asking for, looking for and that will create buzz in the culture at large.
“This has been a banner year for the toy business,” said Jim Silver, CEO/editor-in-chief for TTPM. “The combination of classic innovation, more affordable technology and a boom in kids’ entertainment have resulted in an unprecedented number of toys delivering great play experiences in all categories.”
“The toys on this list only scratch the surface of what we have positively reviewed this year,” said Chris Byrne, EVP and content director for TTPM. “We’ve identified top overall toys, and our complementary, Most Wanted by Category list reflects the diverse nature of the business and the way consumers shop for their individual kids. We anticipate a strong toy season, and we believe that there are at least 50 that will be very hard to get by December 15.”
The 2016 TTPM Most Wanted List features 20 top toys that fit into four trend categories:
- ENTERTAINMENT DRIVES INCREASED DEMAND FOR RELATED TOYS
In 2016, there are more entertainment properties inspiring more in-demand toys this year. Two major films are likely to dominate the holiday season: DreamWorks Trolls and Star Wars: Rogue One. Toys at all price points and from a variety of manufacturers are expected to be strong sellers, and include Star Wars Rogue One Elite Series from The Disney Store, Star Wars Smart R2-D2 from Hasbro, and LEGO Star Wars Krennic’s Imperial Shuttle from LEGO, Trolls Poppy’s Fashion Frenzy from Hasbro and DreamWorks Trolls Poppy Style Station from Just Play.
Television properties include the hottest preschool show, PAW Patrol, Teenage Mutant Ninja Turtles, Mickey Mouse Clubhouse and the new hit, Elena of Avalor. Most Wanted products include Teenage Mutant Ninja Turtles Half-Shell Headquarters Playset from Playmates Toys, Elena of Avalor and Princess Isabel from Hasbro, PAW Patrol Jungle Rescue Monkey Temple from Spin Master, and Mickey Mouse Clubhouse Hot Diggity Dancing Mickey from Just Play.
- PRESCHOOL TOYS MARRY CLASSIC PLAY WITH TECHNOLOGICAL INNOVATION
Classic preschool play stays fairly constant over time. Innovation comes from new and engaging ways toymakers deliver basic activities and new experiences to foster exploration and early learning. In 2016, that innovation comes from ingenious use of technology. Preschool toys predicted to be sell outs include Touch and Learn Activity Desk Deluxe from VTech, the Go! Go! Smart Friends Enchanted Princess Palace from VTech, and the Bright Beats Dance & Move BeatBowWow from Fisher-Price.
- CLASSIC TOYS CELEBRATE THE SPIRIT OF PLAY
Even with all the technology available to them, kids and families still seek out classic toys. From imaginative, empowering play to fun and memorable human interactions, these toys deliver experiences no device can match. Key classic items for 2016 include Hasbro’s Pie Face Showdown, Shopkins Chef’s Club from Moose Toys and Barbie Fashionistas from Mattel.
- TECH TOYS BECOME MORE PLAYFUL
Technology alone doesn’t impress kids today. Concurrent with dropping prices for tech, innovative toy manufacturers are incorporating rich play experiences that just happen to be chip driven. The human factor is very much in evidence in this year’s top tech toys, which include FurReal Friends Torch, My Blazin’ Dragon from Hasbro, Hatchimals from Spin Master, Hello Barbie Dreamhouse from Mattel, Sky Viper Hover Racer from Skyrocket Toys, and Zoomer Chimp from Spin Master.
TTPM today also announced the Most Wanted List by Product Category, which recognizes the outstanding toys and family entertainment products in 21 categories. Acknowledging that an overall hot list may not address the needs of individual consumers shopping for their children, the TTPM editorial team has identified the top 6-7 toys in each category to help them identify the best toys for their kids.
TTPM® is a leading product review site and retail portal for toys, tots, pets and more. With more than 10 million monthly views of its comprehensive video reviews, TTPM is the number one resource for consumers seeking to find and easily buy the best toys, baby gear, pet toys, kids electronics, and sporting goods for their families. The site’s expert team creates more than 5,000 independent reviews annually, each featuring the TTPM Price Check, which lists live price comparisons and one click purchasing from major retailers. For mobile users, the free TTPM app delivers the site’s full reviews as well as its proprietary price comparison tool. The TTPM app is the #1 rated app in Apple App in its category.