United Way Challenges Calgarians to Overcome Poverty with Online Simulation

Can you Make the Month?

CALGARY, Alberta--()--One in 10 Calgarians live at or below the poverty line. In Calgary, this means 127,000 people face challenges in meeting basic needs such as housing, food, transportation and health care.

Last year, United Way of Calgary and Area supported over 177,000 Calgarians, almost 500 a day through United Way programs and investments. This year, Dr. Lucy Miller, President and CEO of United Way of Calgary and Area says there are concerns that demand will continue to increase and is appealing to Calgarians to support each other in the coming year.

“Through the Make the Month poverty simulation, Calgarians are able to see what it’s like to live in poverty,” says Miller. “The simulation forces you to face the same tough choices as many individuals in our city. Choices like whether to pay for rent or groceries. These are real situations that people face every day. Anyone can be vulnerable at times and our lives are interconnected to the lives of those around us.”

To experience it, visit makethemonth.ca. Once there, you can choose to simulate the life of a single person, single-parent family or two-parent family living at or below the poverty line. You will be given a monthly budget and make choices while you live paycheque-to-paycheque and try to make the month.

“We often hear about poverty in our city, but we don’t really understand what it means and how it’s not just a lack of financial resources, but a lack of choices,” says Manjit Minhas CEO of Minhas Breweries & Distillery and the newest addition to Dragon’s Den. “Make the Month puts these aspects of poverty in very concrete, understandable and emotional terms, giving you a glimpse into the types of choices – and related limitations – that people living in poverty face every day.”

The simulation not only allows you to experience what it’s like to face these choices, but also gives people the opportunity to get involved by sharing their experience, learning more about poverty in Calgary and donating towards programs that directly support Calgarians to move out of poverty.

“At United Way, poverty is one of our three focus areas,” says Miller. “By investing in programs and collaborations that address root causes of poverty, United Way works to ensure that all Calgarians have the necessary resources to move from poverty to opportunity and success.”

Share your experiences with us using the hashtag #makethemonth and visit www.calgaryunitedway.org to learn more.

United Way of Calgary and Area has been a critical part of the Calgary community for over 75 years with three focus areas: overcoming poverty, helping kids succeed and building strong communities. United Way Calgary supports over 300 programs, initiatives and services in the Calgary area, impacting over 177,000 unique individuals in 2015. With your support, United Way addresses the root causes of critical social issues by measuring its impact against 10 strategic outcomes to create infinite possibilities for all Calgarians.
Follow United Way on Twitter: @UnitedWayCgy
Make the Month Hashtag: #makethemonth

United Way of Calgary and Area thanks our generous news wire sponsor, Business Wire.

Contacts

United Way of Calgary and Area
Julie Gathercole, (403) 231-2614
Engagement Manager
Cell: (403) 968 - 6424
julie.gathercole@calgaryunitedway.org

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Contacts

United Way of Calgary and Area
Julie Gathercole, (403) 231-2614
Engagement Manager
Cell: (403) 968 - 6424
julie.gathercole@calgaryunitedway.org