LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global 3D display market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Sunil Kumar Singh, lead analyst from Technavio, specializing in research on displays sector, says, “The global 3D display market will grow gradually in terms of revenue, with a significant CAGR of over 28% during the forecast period. This growth is attributed to the increasing demand for head-mounted displays.”
The growth of the global 3D display market is primarily attributed to the increasing penetration of 3D TVs and growing popularity of 3D technology. A number of countries such as India and Malaysia have made it mandatory for the use of set-top-boxes. The set-top-boxes which are sold in these countries are able to provide high definition video as well as 3D content as a result of which viewers have been purchasing 3D TVs to view this content. The only reason for the low adoption of 3D TVs before the forecast period was that there was no 3D content to view, however, this is no longer the case and hence the adoption of 3D TVs will certainly increase during the forecast period.
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The top three emerging trends driving the global 3D displays market according to Technavio hardware and semiconductor research analysts are:
- Use of 3D displays for healthcare and advertising applications
- Increase in 3D display applications and product innovations
- 3D-based interactive displays
Use of 3D displays for healthcare and advertising applications
The healthcare sector will adopt 3D displays to help doctors diagnose patients more effectively. 3D projectors will also help doctors identify diseases and learn their properties better. They can also be used as an alternative to microscopes during surgical procedures. 3D projectors can accurately display scientific content. They also display images that are flawless and are also at times tailored for the needs of clinical reviews. Thus, all these factors are expected to drive the growth of the market during the forecast period.
“Retailers are displaying 3D content in stores due to its popularity and visual impact. By employing the innovative technology, they are targeting more customer attention to drive sales, margins, and earnings. Retail firms consider point-of-purchase advertising as crucial to their businesses, as more than 70% of all purchase decisions are made in the store. Such advertising is strongly effective, as the target audience within a store tends to be most attentive and receptive to the message presented,” according to Sunil.
Increase in 3D display applications and product innovations
The number of applications of 3D projectors and displays has increased over the past few years. 3D displays are presently used in flat panel TVs, portable gaming devices, and advertisement billboards. They are also expected to be featured more extensively in several devices in the future, including 3D smart displays, mobile handsets, displays used in the healthcare sector, notebooks, monitors, and large-sized displays. This growing number of 3D display applications will lead to an increase in the penetration of 3D displays and drive the market during the forecast period.
In addition to varying display sizes, 3D device manufacturers are focusing on providing consumers with products that have more features to increase/add value to their products. Some examples of these features include enhancements such as direct-lit LED backlights, ultra-slim form factors, and flexible and curved displays. Manufacturers are also expected to provide viewer-friendly 3D glasses. This enhancement is expected to stimulate the demand for 3D displays and thereby, boost the growth of the market during the forecast period.
3D-based interactive displays
3D display technologies are becoming increasingly popular. Widely present in the field of computer graphics, 3D viewing is now being applied in other environments such as education, medical diagnostics, and biomechanical engineering. Conventional 3D display systems usually require users to wear special viewing equipment such as glasses, goggles, and helmets, but these viewing aids are becoming undesirable. Technologies such as volumetric and parallax displays help produce 3D images without the use of special viewing aids. However, these technologies have many drawbacks related to viewing angles, occlusion, and opacity.
Advances have taken place in the field of free-space imaging displays that project images onto an invisible surface such as a thin layer of fog to get 3D experience. As these display technologies inherently rely on the quality and stability of projection medium, there is a high requirement for improved interactive display systems for displaying 3D images. In schools, 3D displays will help teachers present information to students effectively, generating their interest and encouraging them to explore a subject.
The key vendors are as follows:
- LG Display
- Samsung Electronics
Browse Related Reports:
- Global Large-Area LCD Display Market 2016-2020
- Global Head-mounted Display Market 2016-2020
- Global 4K2K TV Market 2016-2020
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