TORONTO--(BUSINESS WIRE)--Postmedia Network Inc. (“Postmedia”), one of Canada’s largest newsmedia companies, today announced the launch of a new brand campaign, “We’ve Got It Covered”, for its Sun properties including the Toronto Sun, Ottawa Sun, Calgary Sun and Edmonton Sun.
“The engaging ads highlight our newsrooms’ commitment to covering the news that matters most to our readers in a fun and irreverent manner,” said Rene Vierling, Vice President, Marketing, Postmedia. “The new brand campaign reflects the editorial voice of our Sun properties with its emphasis on the importance of local news.”
The fully integrated campaign focuses on the four pillars of the Sun’s newsrooms – Local News, Sports, Politics and Entertainment. The ads speak to and reinforce the brand’s strong position in market while conveying the Sun’s unique voice with a strong focus on the news and issues that affect the communities they serve.
Developed in-house, the “We’ve Got It Covered” campaign will be supported with print and digital ads in all Sun properties as well as out-of-home and transit ads in select Sun markets. Marketing collaborated with local markets to tailor the brand campaign to local audiences. In Calgary ‘Is Notley creating more jobs or job losses?’ and in Ottawa ‘Goodbye Cameron. Welcome Boucher. Hello playoffs?’ play prominently into timely, local issues.
The brand awareness campaign for the Winnipeg Sun will start in mid-October.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.