NEW YORK--(BUSINESS WIRE)--Hodes, the employer branding agency of Symphony Talent, today introduced the Symphony Talent Cloud, an omnichannel recruitment marketing solution that unifies technology, creative, data and services to provide companies a seamless, personalized and measurable candidate journey throughout the entire marketing lifecycle. Hodes will leverage the Symphony Talent Cloud to activate and bring to life the agency’s employer branding solutions, while taking advantage of comprehensive omnichannel analytics to track the candidate journey across the digital landscape, from initial contact to interview to hire to employee engagement.
Leveraging the integrated Symphony Talent Cloud as part of its employer branding capabilities, Hodes provides a full lifecycle, modular recruitment marketing solution that connects employers to candidates and employees across paid, earned, shared and owned (PESO) digital platforms. Companies can now unify their disparate employer branding, talent acquisition and recruitment marketing tools into a single, scalable and data-optimized solution, beginning with employer brand strategy and development and spanning programmatic media, recruitment advertising, career website, talent community, candidate relationship management (CRM), skills assessment, applicant tracking system (ATS), employee advocacy, referrals and ongoing employee engagement.
Hodes is a leading employer branding agency that is embedded with a comprehensive brand activation solution that can be integrated seamlessly and efficiently into a customer’s existing process and technology.
“The Symphony Talent Cloud is built to be flexible to customers’ unique needs, whether they require a best-in-class point solution, multiple modules that natively work together, or a full end-to-end solution, from employer brand to employee advocacy,” said Ajay Kutty, SVP of Products at Symphony Talent. “Most recruitment marketing technology solutions lack employer brand strategy, creative and one-to-one engagement capability, while agencies lack recruitment marketing technology capability. Symphony Talent Cloud brings them together in a thoughtful, accretive and measurable way that helps companies optimize their recruitment marketing efforts.”
Symphony Talent is comprised of four solution sets that reflect the recruitment marketing lifecycle. Companies can choose from a single module to fill gaps in their current technology stack, or can implement the entire Symphony Talent Cloud to realize greater efficiencies and simplify tool management, while reducing total cost of ownership.
- ST Source: Provides employers the tools to find, identify and attract the right candidates. The ST Source suite includes programmatic media optimization, “intelligent” job distribution, smart display technology, social recruiting, social media management, and a turnkey, customizable and SEO-optimized, mobile responsive career website.
- ST Nurture: Once candidates have been identified, ST Nurture provides a series of candidate-experience solutions to create a tighter, more relevant candidate/employer connection. ST Nurture includes lead capture, CRM, content marketing, email marketing, paid media retargeting and comprehensive skills assessment and credentials. For companies with existing applicant tracking systems (ATS), ST Nurture provides easy integration with bidirectional data flow.
- ST Engage: As candidates move through the hiring process and onto employment, ST Engage provides tools for a company to track progress through an ATS, evaluate skills and capabilities, onboard employees, activate employee advocates, enable employee referrals and continue to communicate with and engage employees.
- ST Analyze: Companies are able to gain actionable analytics and decision-making insights through ST Analyze. The only omnichannel analytics solution that tracks all aspects of recruitment marketing across PESO channels, ST Analyze enables companies to gain real-time data on marketing performance, engagement metrics, talent path visualization, talent demographics, cross-channel effectiveness, media efficiency, advocate effectiveness, recruiter effectiveness and more. ST Analyze enables talent acquisition leaders to make better decisions in real-time, helping them to optimize their marketing strategy.
“Integrating the Symphony Talent Cloud into Hodes’ employer branding solutions streamlines activation for our customers, both internally and externally,” said Shannon Seery Gude, Group VP, Strategy & Client Services at Hodes. “This, along with our ability to continuously measure success and course correct across all digital channels, is a game-changer for the larger recruitment marketing industry.”
Hodes is a full-service employer brand agency that delivers omnichannel employer brand strategy, marketing, creative and campaigns that uniquely connect companies to talent. Hodes is the global employer branding agency within Symphony Talent, combining world-class employer brand strategy and development with creative expertise to support Symphony Talent’s omnichannel recruitment marketing technology solutions. Hodes has more than 40 years of experience delivering across disciplines, perspectives and continents to ensure success for clients such as KPMG, PG&E, Under Armour, NYU Langone, Hershey Entertainment & Resorts, Hilton, Florida Hospital and more. For more information, visit www.hodes.com.
About Symphony Talent:
Symphony Talent is a next-generation, omnichannel recruitment marketing platform that creates meaningful, personalized employer-talent engagements that move candidates through the full marketing lifecycle, including employee engagement, retention and advocacy. Symphony Talent bridges the gap between technology and people by combining the best of consumer marketing, creative, talent acquisition, data and technology that enables companies to reach, attract and retain the talent they need to win. To learn more about Symphony Talent, visit www.symphonytalent.com. Find us on Facebook, Twitter, and LinkedIn.