CHICAGO--(BUSINESS WIRE)--Geofeedia, a location-based social media intelligence platform, discovered a 258% increase in geotagged posts at the Rio Olympics versus the 2012 London Olympics. After monitoring the social media activity of 33 Olympic venues during the Rio Olympics, Geofeedia aggregated 608,000 public, geotagged posts. Comparatively, only 169,000 of these same posts were published in 34 venues during the London Olympics. Geofeedia discovered that the majority of posts coming from the venues were not tagged with an Olympic-related keyword or hashtag. Using location as the primary filter, as opposed to a set of keywords, Geofeedia’s customers were able to isolate in-venue experiences by fans and athletes to better understand what was happening at the venues themselves.
Geofeedia aggregated a dozen social media sources as part of its 2016 Rio analysis that included social media formats with text, picture, video and live video feeds. Social media feeds used in the analysis included Facebook, Twitter, Instagram, VK, Sina Weibo, Vine, Periscope and others.
Geofeedia’s CEO and Co-Founder, Phil Harris, believes the amount of geotagged posts at events will continue to increase. Says Harris, “The purpose of social media is to share. Tagging a social media post with location is a much more powerful way to share. It is a way to tell the world ''I was there'' in an authentic way. We expect to see the powerful trend of citizen journalism to continue to accelerate globally across all media types including text, pictures, video, and live video.”
Geofeedia (www.geofeedia.com) is the world's leading location-based social media monitoring platform. Based on 20 issued patents, Geofeedia’s platform allows users to discover, engage, and analyze social media by location. The company has operations in Chicago, Indianapolis, and Naples, Florida. For more information, visit www.geofeedia.com.
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