PHOENIX & AUSTIN, Texas--(BUSINESS WIRE)--Top B2B marketing technology leader Kyle Brantley has joined Proof, the first company to accurately compute the true attributed business value of B2B marketing and communications, as the vice president of product management and customer service.
Brantley previously was global vice president of marketing operations and technology at BMC Software, a $2 billion global leader in corporate digital transformation. He is also a co-founder of Proof.
“A glance at the 2016 Marketing Technology Landscape from chiefmartec.com will tell you that there is no shortage of tools generating massive amounts of data and providing interesting insights into marketing,” said Brantley. “For the past eight years, I have led the selection, implementation and operation of a wide array of martech products at BMC, where my team and I became familiar with a significant number of products on that landscape. Many are valuable, but none of them have solved the ‘last mile’ connection to business performance. Some make that claim, but it’s noteworthy that few B2B C-suites or boards of directors agree. Proof has combined a decade’s worth of thought leadership and proven impact in large global companies with the ‘wish lists’ of more than 200 top business and marketing leaders. The result is a powerful instrument that shows how marketing teams are moving the needles that matter for their respective businesses. Proof is going to help a lot of people, and I’m thrilled to be a part of it.”
Tom Bishop, a Proof co-founder and Chief Technology Officer, said: “At Proof, we see product management and customer service as two sides of the same coin. Proof collaborated with a lot of prospective customers to develop our current offering. That wasn’t a one-off approach – that’s the way we intend to continue our innovation, not just in terms of features and functions, but in our ongoing battle to create a friction-less experience for our customers. Kyle has exactly that perspective too, and I am very excited about the opportunity to integrate these perspectives into one organization with one focus. A lot of software companies talk about this, but I’m not aware of very many who have forged this integration across people, process, and technology.”
Mark Stouse, Proof’s founder and CEO, said: “Kyle Brantley is one of the most experienced marketing technologists today, with deep ‘real world’ understanding of the challenges that marketing departments face concerning the efficacy and impact of their marketing investments and activities. I am very pleased to have him in a role that is so well-suited to his personality, expertise and experience in delivering of real marketing ROI.”
Proof analyzes cause-and-effect correlations over extended periods of time and computes how marketing affects deal close, expansion and velocity. It was built from the ground up to be used by typical marketers and business professionals to provide the “proof” that drives tactics, informs strategies, and justifies budgets. Unlike many legacy business intelligence and martech tools, Proof does not require a dedicated team of experts to operate.
Founded in 2015, Proof is the first software company in the world to deliver what has always been elusive for B2B marketing and communications, a solution that accurately computes the time to impact and business value of marketing and communications performance. Co-created with a powerful roster of top marketing, PR, procurement, and business leaders, Proof is available as both a Software-Enabled Service (SeS) and full-function Software-as-a-Service (SaaS). @get_proof