BOCA RATON,Fla.--(BUSINESS WIRE)--Bringing together the science of data-driven marketing with the creativity of emotional advertising, DMA’s &THEN at L.A. Live, October 16-18, assembles the top leaders and innovators in data, marketing and advertising. Jay Schwedelson, President & CEO of Worldata, will be taking the stage at DMA’s &THEN to present his Back by Popular Demand speech, Do This Not That: Email and Emerging Media Best Practices. Jay will be joined at &THEN by entrepreneur Kobe Bryant, GE Vice Chair Beth Comstock and author and TED Talk speaker Simon Sinek.
“The DMA’s &THEN is the premiere event that brings the leading marketers together to learn the latest in data driven marketing. I am excited to share insights into what truly is driving results in the digital and direct marketing channels,” said Schwedelson.
“Just as DMA and its membership represent the entire marketing ecosystem, so does &THEN,” said DMA VP of Conferences & Events Paul McDonnough. “From brand marketers and agencies to adtech service providers and startups, the speakers, attendees and exhibitors joining DMA at L.A. Live in Los Angeles represent the range of companies working to propel the practice of marketing forward. Through partnership with leading DMA member companies, &THEN programming is crafted and curated to foster a collaborative learning and networking environment, all geared toward improving the ability of &THEN attendees to reach their customers effectively and efficiently.”
About &THEN, The DMA Annual Event:
&THEN is the largest global event that unites the marketing community. &THEN takes place in Los Angeles, CA at the L.A. Live complex from October 16-18, 2016.
About DMA (www.thedma.org):
Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies
Worldata (@Worldata) is among the country's most prominent and respected direct marketing media organizations, with solutions that integrate online and offline services for our clients. Established in 1975, Worldata has become the leading data agency for both consumer and business to business marketers. For more information, visit www.Worldata.com or email Hello@Worldata.com