NORTH ANDOVER, Mass.--(BUSINESS WIRE)--For the first time in the brand’s long and successful history, RESCUE® - the leader in OTC stress relief - is launching an exciting new range of dietary supplements called RESCUE PLUS™. Each RESCUE PLUS™ product includes clinically proven ingredients and the same five flowers remedies found in the original RESCUE REMEDY® formula. Significant global market research1 has shown that the new brand will attract new consumers through the innovative new formats, reassurance of the product’s efficacy, and its premium packaging.
The first three RESCUE PLUS™ products to launch include new formats, flavors and combinations to meet consumer preferences:
- RESCUE PLUS™ Lozenge combines Vitamins B5 & B12. Every bar contains 10 individually wrapped lozenges, each with a soothing liquid center and a natural orange & elderflower flavor. SRP $6.95.
- RESCUE PLUS™ Effervescent contains Vitamins B5, B12, zinc and magnesium. Each tube has 15 natural mixed berry flavored effervescent tablets. 15 servings SRP $14.95.
- Each RESCUE PLUS™ Sleep Gummy contains 2.5 mg of Melatonin, proven to help consumers fall asleep faster, stay asleep longer and wake up refreshed*. Each jar contains 60 vegan friendly, natural strawberry flavored gummies. 30 servings, SRP of $14.95.
Group RESCUE® Marketing Manager Emma Goessen says “Developing RESCUE PLUS™ has enabled us to take the RESCUE® brand to the next level, further strengthening our consumer offering and securing our category leadership. There will always be a place for original RESCUE® on our desk but now substantial research has shown RESCUE PLUS™ will increase our consumer relevance and reach a broader audience by delivering new, stronger claims. It’s the next generation.”
For more information, visit www.rescueremedy.com.
Nelsons is an award winning family-owned business, which has inspired generations to live healthier, happier lives since 1860. Nelsons is one of the UK’s largest and Europe’s longest established manufacturer of natural healthcare products, having built up a portfolio that includes world-famous RESCUE® range and the Bach® Original Flower Remedies. For more, visit www.NelsonsNaturalWorld.com.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
1 GFK Market Research Company (2015), RESCUE PLUS™ Research. 1,350 people surveyed in UK, Germany and US