Royal Doulton Partners with Ellen’s Lifestyle Brand ED Ellen Degeneres on a New Global Designer Collaboration

NEW YORK--()--Royal Doulton, a contemporary interior living brand, announces an exciting new partnership, with Ellen DeGeneres’ lifestyle brand, ED. Ellen DeGeneres, the world renowned and beloved television host and entrepreneur brings her passion for interior design to this beautiful line of tableware.

ED by Ellen, Ellen’s lifestyle brand inspired by her iconic style, values and personality, features an array of product categories including home, apparel and accessories.

The partnership with Royal Doulton, enables ED by Ellen to expand into contemporary tableware, allowing consumers to embrace and express their own sense of style and individuality through all parts of their life.

Ellen DeGeneres comments on her first ever global design collaboration, stating “I’m so excited to be working with Royal Doulton. We’ve created elegant but simple designs that I think you’re going to love. I should warn you, they’re so beautiful that you’ll want to gobble up all your food as fast as you can just to see the plates again. But don’t do that, you’ll get a tummy ache."

“We are excited to be partnering with Ellen DeGeneres for her first tableware launch,” said Michael Craig, President – The Americas at Fiskars Living. “Ellen encourages individuality and self-expression, making her the perfect partner for Royal Doulton. Together, with our shared values, Ellen and the Royal Doulton team focused on delivering a lifestyle collection crafted of relaxed and eclectic products which bring a unique, original flair to any home.”

Ellen’s personal inspiration comes from her appreciation of mid-century artists and designers, creating a medley of natural materials and finishes. This combination of varying textures and color schemes can be found throughout the ED Crafted by Royal Doulton collection, allowing consumers to build their own bespoke interior collection, to suit their individual style. The rustic style of both ED and Royal Doulton join to create a contemporary yet timeless collection.

The full ED Crafted by Royal Doulton collection, which features eight different tableware collections, launches globally in March 2017. And as an exclusive sneak peak, ED Crafted by Royal Doulton will release four signature mugs, just in time for Christmas.

The ED Crafted by Royal Doulton collection is priced from $9.99 for the Mugs to $99.99 for the 16pc Sets and will be available at www.royaldoulton.com and Bed Bath & Beyond. Follow the conversation with #EDxRoyalDoulton. For further information, photography or samples please contact Michelle Westcott-Richards at michelle.richards@fiskars.com or (212) 725-9419.

About Royal Doulton

Royal Doulton, established in London in 1815, has been at the forefront of contemporary lifestyle design, setting trends in tableware and interiors. From casual dinnerware to wedding gifts, decorative collectables to urban wall art, the brand is original and eclectic. With a host of designer collaborations with Gordon Ramsay, Barber & Osgerby, HemingwayDesign and more, Royal Doulton is the perfect addition to any home.

About WWRD & Fiskars

WWRD is a leading provider of luxury home and lifestyle products worldwide, with well-recognized brands including Waterford, Wedgwood, Royal Doulton, Royal Albert and Rogaška. WWRD maintains unique licensing arrangements with some of the most high profile designers and innovators in the home and lifestyle market, including Vera Wang, Jasper Conran, Gordon Ramsay, Miranda Kerr and more. Our products are distributed through premium department stores and independent retailers and wholesalers around the world, including the United States, the United Kingdom, Japan, China, Taiwan, Korea, Canada, Australia and Ireland. WWRD is the proud holder of the Royal Warrants by Appointment for tableware and giftware to Her Majesty The Queen for Wedgwood, and to His Royal Highness The Prince of Wales and Her Majesty The Queen for Royal Doulton. WWRD was recently acquired by the Fiskars Corporation. www.wwrd.com

Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading consumer goods company with globally recognized brands including Fiskars, Iittala, Gerber, Wedgwood and Waterford. With iconic products, strong brands and global ambitions, Fiskars’ mission is to enrich people’s lives in home, garden and outdoor. Fiskars’ products are available in more than 100 countries and the company employs around 8,600 people in 30 countries. Fiskars is listed on Nasdaq Helsinki. www.fiskarsgroup.com

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ new American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, bedding & bath and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com

Contacts

Fiskars Living
Michelle Richards, 212-725-9419
michelle.richards@fiskars.com

Release Summary

Royal Doulton partners with Ellen’s lifestyle brand ED Ellen DeGeneres on a new global designer collaboration.

Contacts

Fiskars Living
Michelle Richards, 212-725-9419
michelle.richards@fiskars.com