LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global video wall market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Ujjwal Doshi, a lead analyst from Technavio, specializing in research on media and entertainment services sector, says, “Video walls are visual displays made up of multiple monitors or projectors that are tiled to form a single and large display screen. Such screens enable better engagement between the viewers and the digital content displayed on these devices.”
|The global video wall market was valued at USD 4.34 billion in 2015, and it is likely to grow at a CAGR of 19.24% during the forecast period to reach USD 10.46 billion by 2020.|
The commercial and government sectors extensively use video walls for various purposes. In the commercial sector, they attract viewers with high-quality graphics. On video walls, content is displayed on multiple screens that creates a digital visual, which is larger than the normal-sized single sign display.
The revenue share of video walls in the government sector is higher than that of the commercial sector. This is because a large number of video walls are used in control rooms of police departments to receive information from different areas. Space research centers and newsrooms are the other major adopters of video wall technology in government sector.
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The top four emerging trends driving the global video wall market according to Technavio media and entertainment research analysts are:
- Emergence of laser phosphor display
- Launch of NPP LED display technology
- Flexibility to setup video walls in various combinations
- Development in quality of digital content
Emergence of laser phosphor display
A major trend in the global video wall market is the entry of the laser phosphor display (LPD). Prysm, the display technology solution provider, launched the LPD technology in 2010, which deploys lasers instead of an electron gun to excite phosphors and produce an image. LPD is a variation of cathode ray tube (CRT) technology, the system used in traditional tube televisions. It uses a set of movable mirrors to reflect light from ultra-violet lasers onto a screen made up of plastic-glass and coated with phosphor strips.
“As the reflected lasers scan the screen from top to bottom, the energy from the light activates the phosphors, emitting photons and producing the image. Multiple LPD cubes, or tiles, are stacked and arranged in various configurations to create a video wall,” according to Ujjwal.
Launch of NPP LED display technology
The demand for narrow pixel pitch (NPP) LED technology is expected to grow rapidly during the forecast period, mainly in indoor commercial spaces. This display is less than three millimeters thick, making it more suitable for indoor advertising, which was otherwise highly strenuous because of the huge size of the walls. The thin bezel size provides flawless visual experience to the audience, without showing the overlapping of the screens. Thus, the large display increases the probability of attracting the viewer's attention, when compared with the smaller display screens, and indirectly helps the advertisers to generate more revenue.
Flexibility to setup video walls in various combinations
The trend of arranging the display screens together to form a creatively shaped video wall is likely to drive the growth of the market during the forecast period as it helps to capture the viewer's attention easily.
When aligned to the content, such creative shapes provide a better viewing experience. Some of the most creative forms of video wall displays are in pentagon and hexagon shapes that are completely different from the regular square and rectangle form of displays. Such presentations help the advertisers make longer and lasting impression on the viewers.
Development in quality of digital content
The availability of HD content has increased rapidly in the past 5-8 years. The use of HD videos in video walls increases their attractiveness and is likely to fuel the growth of the market during the forecast period. In addition, the rise in the development of 4K content will further provide a growth opportunity to vendors as these displays provide a more compelling experience and add an artistic touch to the video walls.
The key vendors are as follows:
- LG Electronics
- Planar Systems
- Samsung Electronics
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