Globalization Conference Inspires International Mindset Among Attendees

CSOFT’s 12th Annual Summit draws to a close, leaving worldwide guests pondering the global economy

BEIJING & SHANGHAI--()--Attendees of CSOFT’s Annual Summit walked away with new insight on China’s growing economy, the middle class, and the global economy. The conference, a two day event, hosted an international audience and focused on what it looks like to live in a globalized world, featuring speakers from Debrett’s, Hologic, Carestream, Newsweek, Honeywell, and Credit Suisse.

“CSOFT’s Annual Summit has grown from an internal alignment to a conference which focuses on the real challenges, and also the real opportunities that arise from living in a globalized world,” shared Shunee Yee, Founder & CEO of CSOFT. “The world we are living in place tremendous value in being unique and local, and yet also place value on being united. Our Summit this year aimed to unlock global connections to understand how businesses and individuals can thrive in a global economy.”

Day one of the summit focused on workshops for attendees. Katherine Lewis from Debrett’s, educated the audience in the many intricacies of networking and etiquette, from body language and posture to how to best approach people at an event. Hologic’s Lisa McVicker taught the audience how to streamline their globalization and translation process in order to unlock global potential.

The second day consisted of a series of talks from the summit’s featured speakers, delivered in the grand auditorium in the Shangri-La Hotel. Shane Tedjarati, the CEO of High Growth Regions at Honeywell, spoke on the economic trends in China. He shared that over the past few years, while many have anticipated the decline in economy, Tedjarati, who has lived in China for 24 years has seen the opposite. "In the past decade, China's growth rate has been the fastest in the world,” Tedjarati shared.

Huang Youyi, Member of People's Political Consultative Committee & Executive Vice President of the Translation Association of China, gave a speech on the topic of "Lead by Language." He explained that the language services industry reflects the domestic social and economic changes in China. For companies who want to participate in the world economy, there is a high demand for quality translation.

Marisa Drew of Credit Suisse, and Michael Kuan of Kuan Capital, sat down with CSOFT CEO Shunee Yee to discuss the sharing economy and the way megatrends are influencing our global culture.

“Now more than ever, we should invest in the language industry, because the language industry is the engine of the sharing economy,” said Kuan. “Through it, we can deliver the culture and influence behind brands and products, and this is the power of sharing economy.”

Additional discussions examined Innovation in China, especially in the field of New Learning technology. Hosted by Bill Powell of Newsweek, the panel featured a top Shenzhen innovator, Goti Deng, of UBTECH.

The last talk of the summit focused on CSOFT’s “GetSchooled” initiative, which seeks to utilize CSOFT’s worldwide network to take action to provide educational opportunities for girls and women around the world.

About CSOFT:

CSOFT is a world leader in localization and globalization consulting services, providing turnkey solutions for companies facing the challenges of engaging customers and markets across linguistic and cultural barriers. Recognized as one of the Top Innovative Companies in 2011 by IDC we have an award-winning international team. In 2012, the company’s CEO was named one of Fortune Magazine’s 10 Most Powerful Women Entrepreneurs and a Tech Disruptor by CNN Money.

Contacts

CSOFT
Megan Robinson, +1-415-889-8989 (U.S./Europe)
megan.robinson@csoftintl.com
or
Lisa Chan, +86-10-5736-6000 (Asia)
lisa.chan@csoftintl.com

Contacts

CSOFT
Megan Robinson, +1-415-889-8989 (U.S./Europe)
megan.robinson@csoftintl.com
or
Lisa Chan, +86-10-5736-6000 (Asia)
lisa.chan@csoftintl.com