West Elm and Sonos Fine Tune Shopping for Sound

Design Immersive Listening Experiences in Select West Elm Locations Nationwide

West Elm and Sonos Listening Lab (Photo: Business Wire)

BROOKLYN, N.Y.--()--West Elm today announced Sonos as its home sound system partner in all West Elm stores and on westelm.com/sonos. This new relationship makes West Elm the only home retailer to offer customers the ability to fully experience and purchase the right Sonos speakers and components as they consider other home furnishing decisions. Participating stores will also provide sound as part of West Elm’s Style + Service program and select locations will feature dedicated Sonos listening experiences, custom-designed to encourage people to further explore music and audio integrated into their lives at home.

“Well-designed products and innovative technology make an impact in any space, and Sonos’ best-in-class speakers help further our vision of enhancing our customers’ in-store experience,” said West Elm president Jim Brett. “With Sonos expertise, we are excited to create experiential environments that are immersive and inviting for our customers to play, listen and find inspiration for their homes."

West Elm today unveiled a prototype of its 16 planned Sonos Listening Labs in New York at its Upper Westside Broadway store. The free standing spaces, outfitted with West Elm’s signature modern furnishings and accessories and Sonos home sound system products, will be part of the retail experience in select stores including Atlanta, Boston, Chicago, Miami and Seattle. Each of these interactive spaces will be tailored to provide custom, high-fidelity listening environments and built to accommodate the stores’ varied and unique floorplans, taking on different shapes, sizes and sounds.

“We’re excited to partner with West Elm to add the dimension of sound to the design of your home. There’s no place more important - it’s where you share time with the people you love, and where you can be your most creative and free,” said Sonos CMO Joy Howard. “We believe music plays a vital role in that experience.”

Beginning in October, West Elm will also offer in-home setup of Sonos products as part of its Style + Service program. Customers looking to maximize their music and home theater sound can hire a trained West Elm professional to identify the optimal Sonos products for their space, and assist in the setup and installation. These West Elm installation specialists can also teach customers how easy it is to fine-tune Sonos speakers to sound best no matter where they are placed in the room using Sonos TrueplayTM technology. Installation services start at $129 in select metro areas including New York, New Jersey, Los Angeles, D.C. and Atlanta. For the full list of participating locations visit westelm.com.

Customers can shop for Sonos products on westelm.com/sonos starting today and in all US stores by Spring 2017. This includes top-rated speakers and home theater products – the PLAY:1® ($199 USD), PLAY:3® ($299 USD), PLAY:5® ($499 USD), PLAYBAR® ($699 USD) and SUBTM ($699 USD). This selection is also featured in West Elm’s catalog, which will be delivered to homes in November. To learn more, please visit westelm.com/sonos.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With the mission of helping customers express their personal style at home, work and away, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living to its commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven in-store events and collaborations. The brand operates 94 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

About Sonos

Founded in 2002, Sonos® creates the leading whole-home sound system. Once a tech start-up populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its wireless home sound system makes it easy for everyone to listen to the music they love in every room of their home, and appreciate it all with the highest sound quality.

Sonos is now in more than 60 countries, with dozens of streaming music providers, through thousands of retailers, and in millions of homes. With a constant investment in software and services, Sonos is improving the experience customers have with music in the home for years after they buy it. Sonos is changing the way people listen to music – one home at a time.

Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with additional offices in Boston and Seattle, as well as in the Netherlands, France, the United Kingdom, Australia, Germany and China.

Contacts

Contact for West Elm:
Andres (Dru) Ortega
718-780-0452
aortega2@wsgc.com
or
Contact for Sonos:
Jordana Bruner
646-481-7014
Jordana.Bruner@sonos.com

Contacts

Contact for West Elm:
Andres (Dru) Ortega
718-780-0452
aortega2@wsgc.com
or
Contact for Sonos:
Jordana Bruner
646-481-7014
Jordana.Bruner@sonos.com