NEW YORK--(BUSINESS WIRE)--The WWF collection, available in H&M stores and online beginning today, is made with organic cotton and features realistic prints of iconic animals at risk. For every item sold, 10% of the sales price will be donated to support WWF’s work in conserving endangered species. The collection features animal prints such as the tiger, panda, snow leopard, polar bear and the finless porpoise, that are facing environmental threats including habitat loss, water pollution and the impact of climate change.
The easy to wear and comfortable collection ranges in size 1½-14 as well as newborn and infant sizing from 0-12 months. Styles include long sleeve sweaters, T-shirts, dresses, tights, trousers and pajamas designed in a neutral color palette of beige, grey and off-white with accents of blue, emphasizing the realistic portrayal of the featured species. Select pieces also include inspiring messages like “roar for wildlife”, “protect my habitat” or “let’s go wild”, to engage parents and kids in helping to support and raise awareness of impending endangerment of these animals.
This limited edition collection aims to inspire H&M’s customers to care for the planet as well as to highlight our partnership with WWF, which started in 2013 and will continue for an additional five years. The larger partnership focuses on water conservation and climate action, as well as raising awareness of the fashion industry’s broader sustainability challenges.
For more information, please visit hm.com/us
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H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,100 stores in 62 markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more than 148,000. For further information, visit hm.com.