AUSTIN, Texas--(BUSINESS WIRE)--Bypass announced today that it has been selected by MLBAM as a licensed point-of-sale (POS) commerce partner. The partnership will begin by integrating Bypass’s mobile web commerce solution into the award-winning MLB.com Ballpark app, enabling fans to place and pay for concessions orders from their phones anywhere in participating MLB ballparks. This integration enables mobile ordering today while also building a foundation of technical collaboration to accelerate future commerce innovations.
Bypass was chosen by MLBAM for its wide range of mobile payment product support, ease of integration into the MLB.com Ballpark app, robust full-venue commerce capabilities, and agility to enable future innovation.
“We’re honored to partner with the most innovative player in sports technology. It’s not only a validation of all Bypass is doing, but also a great way to build deeper relationships with MLB franchises,” added Brandon Lloyd, Bypass CEO.
In addition to the company’s mobile commerce capabilities, Bypass also creates comprehensive solutions for front of house POS operations, back office management, and insights in the food and beverage market. Because Bypass’s solutions are cloud and tablet-based and feature open APIs, they lay the foundation not only for today’s integration of commerce in the MLB.com Ballpark app, but also for future innovations across the full MLB fan experience.
“Building an integration with Bypass into the Ballpark app will be another key development to delivering reliable, secure and easy-to-use commerce interactivity on fans’ personal devices when they’re purchasing food, beverage and official merchandise,” remarked Adam Ritter, MLBAM Wireless SVP.
About Bypass Mobile, LLC
Bypass is the leading innovator in enterprise POS systems, robust back office management tools, and rich insights engines for the multi-site food & beverage industry. Its approach helps over 160 professional & collegiate sports venues and national restaurant chains accelerate profit, efficiency, and guest experience beyond levels achieved with legacy solutions. This happens with tablet POS terminals and a cloud-enabled open API platform broad enough to serve the full spectrum today’s needs and agile enough to rapidly support future requirements. The company has deployed 10,000+ devices at a cost, pace, and ease of integration never before possible.