EAST HANOVER, N.J.--(BUSINESS WIRE)--As a progressive digital marketer, Mondelēz International is kicking off a multi-year national collaboration with iHeartMedia, the multiplatform media giant. Led by its Nabisco portfolio of brands, the companies will work together on a number of initiatives to strategically position key products into the conversations and culturally relevant space that iHeartMedia provides. As a first step in this new strategic relationship, iHeartMedia is supporting the Nabisco brand in celebrating the 115th anniversary of its debut in the marketplace with the launch of “115 Moments of Joy.”
Each day for the remainder of the 2016 calendar year, Nabisco brands is giving fans across the country a chance to win daily prizes to commemorate the anniversary in unexpected ways1. iHeartMedia is supporting the celebration through DJ giveaways on multiple iHeartMedia stations nationwide and through iHeartRadio, its all-in-one digital music and live streaming radio service, for a chance to win great prizes.
“We know our consumer looks to us to provide their favorite quality snacks,” said Stephen Chriss, Sr. Director, Marketing Activation & Media, North America, Mondelēz International. “Putting Nabisco and our brands into the cultural conversation is a key strategy for us and iHeartMedia – through its vast network and sought-after talent – is uniquely qualified to support this mission.”
Mondelēz International is working with iHeartMedia to deploy a fully integrated consumer touch point program featuring on-air spots, DJ mentions and product sampling, as well as a presence on iHeartMedia’s social channels and relationships with top on-air personalities Ryan Seacrest and Elvis Duran. Additionally, the Nabisco portfolio of brands has the category exclusive sponsorship of the 2016 iHeartmedia Jingle Ball Tour, the season’s hottest ticket featuring performances by the year’s biggest recording artists.
“We are very excited to be partnering with Nabisco to further the reach of their brand and products, and bring exclusive content such as the “115 Moments of Joy” to millions of iHeartMedia listeners across the country,” said Rich Bressler, President, Chief Operating Officer and Chief Financial Officer for iHeartMedia. “iHeartMedia has the natural ability to connect with fans in meaningful ways through our robust collection of broadcast, digital, mobile, social and live event assets and we look forward to amplifying Nabisco’s initiatives in a big way.”
To further extend the ‘115 Moments of Joy’ campaign, the Nabisco portfolio of brands has also tapped into its close relationships with Facebook and Pinterest. From serving-up unique Facebook Live experiences to bringing Pinterest boards to life for lucky winners, these key social platforms and engagements are an integral part of the multi-touch program. The social relationships will ultimately inspire customers to keep the Nabisco portfolio of brands top-of-mind while in-store and connect the brands to key retail and culturally relevant moments (tailgating, Halloween, holiday) as the anniversary celebration continues.
In addition to the iHeartMedia collaboration, the ‘115 Moments of Joy’ integrated marketing program has been developed with an agency roster including Gold N Fish Marketing (advertising, digital and consumer engagement), Carat (media buying) and Weber Shandwick (public relations and social). Fans can easily get updates on daily promotions, track news via the #Nabisco115moments hashtag, at www.Nabisco115Moments.com or follow Nabisco on Facebook and Pinterest.
1 Visit www.Nabisco115Moments.com for contest details. No purchase necessary. A purchase will not improve your chance of winning.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at twitter.com/MDLZ.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.