SAN FRANCISCO--(BUSINESS WIRE)--Performance Horizon, the global leader in partner marketing technology, today announced the hiring of Fred Macaraeg as General Manager, Japan. Macaraeg will lead Performance Horizon’s Japanese business development from the company’s Tokyo office.
“We’ve seen recent increased demand by Asia-Pacific enterprises looking for ways to efficiently acquire customers and drive revenues with innovative partner marketing solutions,” said Peter Mycock, JAPAC GM at Performance Horizon. “Macaraeg’s industry experience and intimate knowledge of the enterprise market in Japan will be a great asset as we expand our presence and build relationships with leading companies in the country and region.”
Mr. Macaraeg brings more than 20 years of experience in driving awareness and growth for enterprise technology companies doing business in Japan. Prior to Performance Horizon, Macaraeg was Regional Sales Director, Japan for SugarCRM, a customer relationship management software provider based in Cupertino, California. He previously managed sales, partnerships and channel relationships for companies including MICROS (acquired by Oracle), and salesforce.com.
“Performance Horizon has already established a strong foundation in Japan, and I see great opportunity to build on that momentum and capitalize on what is still a massive market opportunity in Japan and the larger APAC region for partner marketing,” said Macaraeg.
Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive customer acquisition, revenue increases and profitability gains through their online marketing partners. This includes the ability to optimize campaign performance, deploy creative, manage partner and product spend, adjust commission rates and run promotions on the fly, easily integrating data into existing workflows and systems via the open architecture as well as process partner payments globally.
For information about how your company can benefit from Performance Horizon and to request a demo, visit www.performancehorizon.com.
About Performance Horizon
Performance Horizon is the leading provider of SaaS solutions for partner marketing, enabling large enterprises to drive significant sales through their marketing partners and affiliates. The world’s top digital content, retail, travel and financial services companies rely on Performance Horizon’s highly scalable platform to generate over $3 billion in sales across 185,000 marketing partners. The benefits include highly flexible partner management capabilities; real-time measurement and tracking of performance; optimization through deep analytics; and settlement in over 50 currencies in 183 countries around the world. With offices in the U.S., UK, Japan and Australia, Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com or follow @tweetphg.