Celebrate the Start of #UGGseason with Custom Snapchat Lens Available for 24 Hours

Brand celebrates first day of fall with second campaign video featuring Rosie Huntington-Whiteley

#UGGseason custom Snapchat lens (Photo: Business Wire)

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NEW YORK--()--To celebrate the first day of fall and the official start of #UGGseason, UGG® (a division of Deckers Brands, NYSE: DECK) is launching a custom, fall-themed Snapchat lens that will be available for 24 hours beginning in North America at 12 A.M. EDT.

To support the launch, Rosie Huntington-Whiteley returns in her second installment of the brand’s digital campaign. Personifying the effortlessly chic spirit of the UGG® brand, its first-ever Global Women’s Ambassador is featured in the short video “Rosie’s Everyday Survival” where she lends her lighthearted humor and sartorial sensibility. Highlighting the countless ways to work UGG® into her fall wardrobe, Rosie is featured throughout the five-part digital video series that runs through the holiday season.

To access the brand’s campaign assets, please click here.

Set against the laid-back LA landscape the supermodel calls home, Rosie is seen sporting the brand’s new and improved Classic Boot aptly named the Classic II. Boasting premium materials and expert craftsmanship that consumers know and love, the new iteration has been pretreated to be water and stain resistant to get you through fall showers.

The new Classic is available at all UGG® concept stores worldwide, online at UGG.com and at select wholesale partners. The Classic II Mini will retail for $140 USD, the Classic II Short will retail for $160 USD and the Classic II Tall will retail for $200 USD. Take a peek at the new Classic Boot and see fresh styling tips at http://www.ugg.com/women-classics-ii/.

About the UGG® brand

Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGG #thisisUGG

Contacts

UGG®
Lindsey DiCola, PR Manager
212-247-8552 X 2773
lindsey.dicola@deckers.com
or
Matthew Magnin, PR Associate
212-247-8552 X 2772
matthew.magnin@deckers.com

Release Summary

Celebrating the first day of fall and the official start of #UGGseason, UGG® is launching a custom, fall-themed Snapchat lens that is available for 24 hours beginning in North America at 12 A.M. EDT.

Contacts

UGG®
Lindsey DiCola, PR Manager
212-247-8552 X 2773
lindsey.dicola@deckers.com
or
Matthew Magnin, PR Associate
212-247-8552 X 2772
matthew.magnin@deckers.com