FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Fewer than one-third of respondents feel that alternative mobility solutions are practical for them, according to Morpace’s 2016 MOVE™ (Mobility Options and Vehicle Engagement) Study, which provides information on how consumers will use the “Sharing Economy” to get from point A to point B. Yet about 40 percent of these same consumers also recognize that their primary mode of transportation will be different five years from now compared to such modes today.
The Morpace MOVE™ Study was conducted online from June 2-28, 2016 among 3,871 urban and suburban residents in eight major metropolitan areas: Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York and Seattle.
Morpace MOVE™ also found:
- Consumers’ reliance on owning their own primary vehicle is critical despite the rapidly-expanding alternative mobility options that are available.
- Nearly all respondents use their own vehicle at least 1-2 times per month, followed by public transportation (45%), ride-sharing (29%) and car-sharing (19%).
- Three-quarters of current vehicle owners plan to buy a vehicle within the next five years, with 71% of those planning to purchase or lease a new vehicle.
- Three-quarters of respondents have at least heard of the Sharing Economy concept; however, only 14% of respondents are currently engaged in some type of sharing service.
“Morpace conducted this study to address the growing trend of peer-to-peer sharing in today's marketplace—especially as it relates to transportation. New mobility options are becoming readily available for consumers to utilize and even automotive manufacturers are investing in some of these new transportation modes,” said Morpace’s Vice President of Automotive, Bryan Krulikowski. “Combined with other advancements in technology, such as increased connectivity and the advancement of autonomous vehicles, mobility is on the cusp of a radical change.”
The study found that those who are currently engaged in peer-to-peer transactions are those most likely to engage in the future. Overcoming the lack of trust in these types of transactions is critical to expand the Sharing Economy, as ride-sharing services are used on a limited basis—primarily “as needed” rather than for daily transportation. “Less than one-third of respondents feel that alternative mobility options are practical solutions for them, and they don’t anticipate major changes in their transportation usage over the next three years,” Krulikowski noted.
As these mobility options increase, Morpace is gathering information and providing insights on how transportation modes are being used in this “sharing economy” and uncovering which mobility choices will become more prevalent in the future. To learn more, please visit www.morpace.com/morpace-move-study.
About Morpace Inc.
Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Specialty industries include automotive, healthcare, financial services, retail and consumer goods, and technology. Additionally, Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management.
Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. - based research organizations. Morpace is also the 2014 CASRO Research Organization of the Year.
With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It has conducted research in more than 60 countries and on five continents. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit www.morpace.com for more information.
