OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the go-to music source for fans and artists, in partnership with Life is Beautiful Music & Art Festival, delivers the music festival experience directly to listeners with a multi-day audio livestream. As the exclusive digital music partner, Pandora’s multi-stage livestream will offer listeners the opportunity to hear performances by headliners including Mumford & Sons, The Lumineers, Major Lazer, and Empire of the Sun on September 23-25.
Fans everywhere will be a part of the festival’s vibrant culture and celebration of live music whether they’re in the heart of Downtown Las Vegas, or joining from home. Leading up to the all-encompassing three-day event, fans can tune into Pandora’s Life is Beautiful Festival Radio to channel those desert vibes with a mixtape fully stacked with hits from this year’s featured artists. Simultaneous with each set, listeners will immerse themselves in live performances from festival favorites, streaming exclusively on Pandora.
“We’re very excited to partner with Life is Beautiful to connect music makers and fans through a holistic festival experience across exclusive content, unique event activations, and ticketing promotions,” said Sara Clemens, Chief Operating Officer, Pandora.
“Our partnership with Pandora provides music fans with a multi-dimensional opportunity to engage with Life is Beautiful,” said Justin Weniger, Chief Executive Officer, Life is Beautiful Festival. “From the single-day ticket presale, onsite Pandora Neon Oasis activation, to the exclusive mixtape and livestream, we’re bringing the festival experience to new audiences across the country.”
Life is Beautiful serves as the first Pandora livestream for a Ticketfly event since the two companies joined forces late last year. Pandora’s nationwide promotion of the Life is Beautiful audio livestream will reach fans of the 2016 lineup, while providing exposure for top talent, broadening the festival’s audience, and building its brand awareness. Pandora also held an exclusive single-day ticket presale that allowed listeners to grab special promo-priced tickets. Livestreams and exclusive presales are just two of the many offerings that deliver on the company’s promise to connect artists and fans at the best events. Recently, the company announced hyper-personalized concert notifications for Ticketfly events via in-app feed notifications, push notifications on mobile devices, and personalized live event email digests. This is just the beginning of bringing live and recorded music together to complete the music experience.
Pandora’s livestream will feature performances by artists including:
Mumford & Sons, Major Lazer, The Lumineers, Empire of the Sun, Jane's Addiction, Tegan and Sara, Third Eye Blind, Dirty Heads, The Temper Trap, City and Colour, The Naked and Famous, Banks & Steelz, Iration, Band of Skulls, Kamasi Washington,The Wombats, The Strumbellas, The Heavy, LANY, Hey Marseilles, Coast Modern, and more.
For more details on Life is Beautiful and to purchase single-day or three-day tickets, please visit www.lifeisbeautiful.com.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
Ticketfly, a subsidiary of Pandora, is a technology company reimagining the live event experience for promoters and fans. Its powerful ticketing, digital marketing, and analytics software helps promoters sell more tickets, streamline operations, and increase revenue per attendee, while its consumer tools make it easy for fans to find and purchase tickets to great events across North America. Since 2008, more than 1,200 leading venues and promoters have partnered with Ticketfly, including Merriweather Post Pavilion, Bowery Ballroom, the Brooklyn Bowl, Central Park SummerStage, Pitchfork Music Festival, and The Troubadour. Ticketfly is led by Andrew Dreskin, co-founder of TicketWeb, the first company to ever sell tickets online. The company works with more of Pollstar’s top independent clubs than any other provider, and in 2015 was named one of Fast Company's "Most Innovative Companies in Music.”
ABOUT LIFE IS BEAUTIFUL
Life is Beautiful Music & Art Festival is an annual celebration where people from all walks of life (generations, orientation, race, religion, and nationality) come together and create an experience centered in music, art, taste and ideas. That gathering of people, by very nature, becomes a platform in which positivity prevails, culture and creativity thrive and transformation occurs. Life is Beautiful launched in October 2013 featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful attracted more than 100,000 attendees in 2015. For more information on the company's projects and the latest festival news, visit www.lifeisbeautiful.com, or connect with Life is Beautiful socially at Facebook, Twitter, Instagram and YouTube.