SANTA BARBARA, Calif.--(BUSINESS WIRE)--Graphiq, the semantic technology and data visualization company, today announced a partnership with mediaQuant, provider of the industry’s first standard measure of media prominence across global news channels. This collaboration will give Graphiq direct access to mediaQuant’s data, which it will visualize and make available to the Graphiq publisher network of journalists, editors, and researchers.
For mediaQuant, the collaboration will help drive significant exposure and adoption of its expansive collection of media coverage statistics by reaching Graphiq’s growing partner network of over 350 digital publishers.
As part of this partnership, mediaQuant will provide live-updating data feeds to Graphiq, where the data will be ingested, structured, and built into interactive visualizations. Journalists will be able to access and embed over 15,000 live-updating visualizations for free through Graphiq Search and mediaQuant’s free media metrics portal to add editorial context to stories and increase reader engagement at scale.
“We’re always looking for new, industry-leading datasets that will bring value to our customers,” said Alex Rosenberg, VP of Enterprise at Graphiq. “Ingesting mediaQuant’s unique data on earned media into our knowledge graph will give our audience access to deep insights and interactive visualizations for more than 4,000 key brands.”
For mediaQuant, this partnership enables the company to use Graphiq’s core technology to efficiently visualize their data for distribution to the more than 6,000 journalists that leverage Graphiq’s publishing products.
Throughout the 2016 presidential election, mediaQuant’s metrics have been quoted extensively by news organizations, including the New York Times, Washington Post, CNN, The Daily Show, The Economist, Univision and other major media channels. Graphiq enables these media sources to go beyond simply quoting current metrics by creating engaging, interactive visualizations that can be directly embedded into content.
“More and more, journalists are leveraging data to help tell their story, and our earned media visibility and advertising value metrics provide an analytic currency for every news headline,” said Paul Senatori, Head of Analytics at mediaQuant. “Graphiq’s data visualizations give journalists the visualization tools to tell compelling and data-rich stories.”
Graphiq is a semantic technology company that instantly delivers deep insights from the world’s data. Since 2010, the company has amassed the world’s deepest and most interconnected knowledge graph, encompassing 500 collections, 1 billion entities, 250 billion data points and 25 billion curated relationships. The Graphiq knowledge graph is sourced from the world’s most authoritative public, private and proprietary sources, and forms the foundation of all Graphiq products. More information available at https://www.graphiq.com.
mediaQuant, Inc. provides businesses with analytic insight into how their brands, competitors, and market influencers are trending in earned media. We represent earned media coverage as a simple, comparative metric and publish it across a growing catalog of thousands of business and consumer topics, trends, brands, people, and organizations discussed in traditional and social media. Using our online dashboards, companies can benchmark the media performance of their brands alongside competitors, track key issues and influencers driving mindshare and market share, monitor and compare media momentum over time, within peer groups, and across multiple traditional and social media segments, and assign advertising value to earned media for their brand. For more information, visit www.mediaquant.net.