Mobil 1 Asks Fans to Share Their “Normal” Drives

“Our Normal Drives” video series inspires car owners to share their Mobil 1 performance stories on Twitter and Facebook

  • Since May, the “Our Normal Drives” digital video series has showcased extraordinary driving experiences from Mobil 1 brand loyalists and partners
  • Beginning today, consumers can share their “normal” drive stories on Twitter and Facebook using the hashtags #Mobil1Performance and #Sweepstakes for a chance to win Mobil 1 products

ExxonMobil is asking fans of the Mobil 1 brand to share their “normal” drive stories on the Mobil 1 Twitter and Facebook pages. By using the hashtags #Mobil1Performance and #Sweepstakes, consumers will be automatically entered for a chance to win Mobil 1 products. (Photo: Business Wire)

HOUSTON--()--ExxonMobil is spotlighting Mobil 1™ brand loyalists and their anything-but-normal drives in the “Our Normal Drives” digital video series – showcasing passion and performance stories from Mobil 1 loyalists, partners, specialty car builders and NASCAR-related specialists. Now, ExxonMobil is asking fans of the Mobil 1 brand to share their “normal” drive stories on social media.

Starting today, consumers whose day-to-day driving experiences transcend the regular commute – and demand a high-performance motor oil – will have the opportunity to share their Mobil 1 motor oil performance stories on the Mobil 1 Twitter and Facebook pages. By tagging their posts with both the #Mobil1Performance and #Sweepstakes hashtags, consumers will be automatically entered for a chance to win Mobil 1 products. For example, participants can share a social post such as, “My normal drive is a daily 120-mile journey through the Smoky Mountains’ steep, winding roads. #Mobil1Performance #Sweepstakes”; or, “I drive a tow truck through stop-and-go traffic and weather extremes, all while pulling heavy loads. #Mobil1Performance #Sweepstakes.”

Each month, two winners will be selected at random. One first place winner will receive 24 quarts of Mobil 1 motor oil, and one second place winner will receive two pieces of Mobil 1 branded merchandise.

Mobil 1 technology offers the ultimate engine protection for different vehicles and driving conditions,” said Herbert Steurer, passenger vehicle lubricants brand manager for ExxonMobil Fuels & Lubricants. “That’s why ExxonMobil is highlighting Mobil 1 motor oil’s performance by celebrating the passionate and loyal Mobil 1 enthusiasts whose lifestyles and professions consistently require them to push their engines beyond what are considered ‘normal’ driving experiences.”

The “Our Normal Drives” sweepstakes is open to all legal residents of the United States and the District of Columbia who have reached the age of majority in his or her state, or territory of residence at time of entry. A full list of official rules can be found at http://mobil.co/2czD5ta.

Previous features within the “Our Normal Drives” series include:

  • Breaking Records with Underground Racing – For specialty car builder Underground Racing, a normal drive is reaching top speeds in upgraded Lamborghinis – warrantied only with the exclusive use of Mobil 1.
  • Racing Safety with a NASCAR Track Services – A normal drive every Sunday is helping ensure all 43 race cars are operating in a safe, working track environment – from green to checkered flag.
  • Piloting oversized loads with Josh Hurst – A normal drive for a certified pilot car driver includes traveling an average of 150,000 miles every year directing oversized loads all over the country in many different conditions.

To see more anything-but-normal drives, visit the Our Normal hub on mobiloil.com, or follow on the Mobil 1 Facebook page, Twitter channel and YouTube channel.

About Mobil 1

The world's leading synthetic motor oil brand, Mobil 1™ features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.

For more information, visit mobil1.com and, on Facebook, www.Facebook.com/mobil1.

Mobil™ and Mobil 1™ are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.

Contacts

ExxonMobil Media, 832-625-4000
or
Weber Shandwick
Angie Taylor, 314-552-6752

Release Summary

Starting today, ExxonMobil is asking consumers to share their “normal” drive stories on social media with the hashtags #Mobil1Performance and #sweepstakes.

Contacts

ExxonMobil Media, 832-625-4000
or
Weber Shandwick
Angie Taylor, 314-552-6752