LITTLE ROCK, Ark.--(BUSINESS WIRE)--Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announced that, since the company’s inception in 2007, it has generated more than $1.5 billion in new account balances for banks and credit unions.
The $1.5 billion in new account balances generated by Infusion includes new checking accounts, loans, savings deposits, credit cards and other financial products at small and medium sized financial institutions. Infusion uses its Infusion ProfitGenerator process to turn core data into targeted campaigns that project final results and ROI for client financial institutions. Infusion’s analysis of core data and proprietary targeting methodology are able to efficiently target existing financial institution clients to successfully expand customer relationships by cross-selling financial products and bring in new customers or members.
Infusion’s services are offered through an innovative pay for performance model where financial institutions pay based on the success of the company’s strategic promotional campaigns. This payment model supports Infusion’s mission to offer measurable results and a better value to financial institutions than traditional marketing services. Infusion has created growth at financial institutions handling core data and other sensitive financial information compliant to FDIC data security and information privacy standards.
“This milestone demonstrates the effectiveness of analyzing and comparing a financial institution’s core data to that of its peers, to set benchmarks and successfully create strategic growth at banks and credit unions across the country,” said Tom Cloninger, president and CEO at Infusion. “Our goal is to continue to drive strategic growth at financial institutions by deploying marketing campaigns that are accountable to key performance metrics.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks and create and execute omnichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://www.profitgenerator.com/.