NEW ORLEANS--(BUSINESS WIRE)--Lucid, the global human answers platform, has appointed Joseph Zahtila as senior vice president of Lucid’s Proof business unit. Joe has extensive experience in branding, digital and integrated advertising, mobile and advertising research.
Over the past 20 years, Joe has held a number of critical roles at companies that greatly impacted digital media. Prior to joining Lucid, Joe was the chief revenue officer of creative management platform Thunder Industries. Earlier, he was managing director at Qriously, a mobile ad targeting platform. Joe spent 10 years at Dynamic Logic (later Millward Brown) where, as chief revenue officer, he led global sales, client services, research, product development and marketing efforts. Joe started his career in digital advertising as a sales lead at DoubleClick before moving to DirectHit to help in its acquisition by Ask Jeeves.
Proof by Lucid is a powerful advertising and marketing technology platform that uses verified human data at scale to reveal the audience reached by digital marketing campaigns in real time, and to measure the actual impact of the campaigns.
“I’m looking forward to leading the Proof business unit as we leverage massive pools of demographic and behavioral data, in the interest of improving all digital advertising for both consumer and advertisers through accurately gauging brand impact,” said Joe Zahtila.
“Proof is a game-changer for the advertising and digital industry, offering real-time measurement that hasn’t existed before,” said Brett Schnittlich, president at Lucid. “Joe is an expert in the digital marketing realm and a powerful addition to our leadership team as Lucid takes a strong position in adtech and martech.”
Zahtila has worked with many notable clients, including major agency and holding companies such as GroupM, Mindshare, Publicis, Starcom and Digitas. Media clients include Google, AOL, MSN, Yahoo! and ESPN. He has also worked directly with some of the largest global advertisers including Procter & Gamble, Unilever, American Express, Intel, General Motors and Toyota. Through Proof, Lucid will partner with media companies, ad agencies, advertisers, technology vendors and research companies to bring its global vision to light.
About Lucid
Lucid is the world’s largest audience platform for sourcing and understanding “human answers” – real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic survey exchange, and has enabled brands, agencies, and partners to ask and answer more than 10 billion questions worldwide. With a pool of 80M+ unique respondents, Lucid delivers unprecedented access to consumers for data-driven decision making – about everything from marketing to product development – in real-time. Lucid is headquartered in New Orleans with offices in London and New Delhi.