NEW YORK--(BUSINESS WIRE)--Offerpop today announced the release of Photo Lab, the first personalized consumer content offering for a brand’s owned channels. Consumers' impulsive sharing of content over social media has moved beyond posting static pictures and videos to include stickers, frames, filters and other personalized elements. Brands recognize the inherent value in consumer-personalized content, but to date have been restricted to sponsoring promoted filters or stickers on third-party channels.
Photo Lab empowers consumers with the ability to upload, edit and personalize content on brand-owned channels and share it across major social sites such as Facebook, Twitter and Instagram. Brands benefit from an increase in reach and awareness, and they also see deeper participation with their brand.
The Power of Consumer-Sourced Participation
Hot on the heels of Snapchat, other social sites such as Twitter and Instagram have acknowledged the massive consumer interest in personalizing content by releasing similar capabilities. While these channels are popular among consumers, they only offer third-party data and limited insights for brands, making it more difficult to measure value.
"For the first time ever, brands can provide consumers with creative freedom of self-expression and social sharing tools by creating snap-like campaigns on their owned channels. This comes complete with valuable first-party data that plugs into a brand's CRM or other systems of record, giving a more holistic view of each of its consumers," notes Offerpop Co-founder Wendell Lansford.
Sound too good to be true? Check out Photo Lab for yourself by interacting with our Marketing Superheroes campaign! Upload your best photo, choose your superhero persona from one of many frames, add and adjust stickers to customize your look, and then share it across your social networks.
Offerpop provides brands with the most relevant, innovative digital campaigns by quickly adapting to shifts in consumer behavior.
Offerpop has leveraged social media trends and created interactive experiences for over five years. We powered the first Super Bowl hashtag commercial in 2011. Since then, we’ve continued to evolve our platform to align with shifts in consumer behavior. Brands and agencies use the Offerpop platform to build, launch, manage and optimize digital campaigns from our extensive library of campaign templates. Offerpop is headquartered in New York City, with offices in London.