NEW YORK--(BUSINESS WIRE)--Kicking off the fall season, UGG® (a division of Deckers Brands, NYSE: DECK) unveiled a first look at its new campaign featuring the brand’s first-ever Global Women’s Ambassador, actress and supermodel Rosie Huntington-Whiteley. Rolling out today and running through the holiday season, the spirited five-part digital video series celebrates the iconic style and highly-coveted feel of UGG® and shows there is now an UGG® boot for wherever your life takes you. The original Classic Boot has expanded into five reimagined collections that offer more versatility and styling options, the new collections include: The new Classic, Classic Street, Classic Luxe, Classic Cuff and Classic Slim.
The launch creative showcases Rosie styled in five silhouettes from each of the new collections as well as the first digital video introducing Classic Street. In the still image, Rosie is seen wearing the Abree Short, the Classic II, the McKay, the Classic Cuff Short and the Kristin in the brand’s ever-iconic Chestnut colorway.
“I’ve always loved the soft and luxurious feel of UGG,” says Huntington-Whiteley. “I am honored to be the ambassador for a brand that fits so effortlessly into my lifestyle. No matter where I am, UGG always makes me feel at home.”
Lending her signature style, lighthearted humor and vivacious personality, Rosie will be featured throughout the fall campaign comprised of five digital video and still photography executions that highlight the countless ways to work UGG® into your fall wardrobe. Set against the backdrop of the brand’s home and roots in California, the campaign was directed by LA-native, famed photographer and artist Cass Bird, styled by Cher Coulter, with creative direction by Wednesday Agency NYC.
“The fall campaign showcases there’s more to UGG than just our iconic Classic Boot,” says Nicks Ericsson, UGG® Marketing Director, Women’s. “Rosie personifies the spirit of the brand perfectly with her warm personality and globally renowned, effortless style. It is a true pleasure working with her and we’re thrilled to have her as our first Global Women’s Ambassador.”
Founded in 1978 on the shores of Southern California and used by generations, today there’s an UGG® style for every occasion. The UGG® Classic II has you covered rain or shine with a new water and stain resistant pretreatment, while the versatility of the Classic Cuff gives you freedom to personalize your style. The added height and refined silhouette of the Classic Slim transitions from day-to-night while the Classic Street is equally at ease at a music fest or on high-street with its edgy styling. And for the ultimate in luxury, the refined details of the Classic Luxe make it the perfect companion that’ll take you from date night to weekend getaway.
The second digital campaign video featuring Rosie Huntington-Whiteley launches on September 22nd in celebration of the first of fall. Please visit UGG.com or follow @UGG #UGGseason for a sneak peek leading up to the reveal.
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGG #thisisUGG