NEW YORK--(BUSINESS WIRE)--Pär Söderlund, former Managing Director of Tetra Pak Pakistan, has joined International Dispensing Corporation (IDC) (IDND) to further the Company’s commitment to having a strong local presence in the very important Middle East and Pakistan markets, and to bolster IDC’s advanced-stage discussions with Pakistan’s preeminent aseptic dairy.
For 20 years Mr. Söderlund worked at Tetra Pak as Managing Director of several countries. During his tenure as Managing Director of Pakistan (2004-2007), Tetra Pak’s business tripled and Tetra Pak Pakistan was awarded Market Company of the Year in 2006. During that period Mr. Söderlund was also responsible for Sales and Management for the 25 Tetra Pak market companies in the Middle East cluster.
Based in Dubai, Mr. Söderlund is uniquely qualified and positioned to support IDC’s expansion into the Middle East, Africa, and Pakistan. Highly respected throughout Pakistan, Mr. Söderlund possesses a broad and intimate knowledge of its dairy industry and its major players. He is currently a director of the board for Fauji Foods Ltd. Pakistan ranks fourth in world dairy consumption and offers many unique opportunities for the safety features of The Answer® aseptic tap.
“I am very excited to join IDC’s team and believe The Answer® is the answer to transforming a large new category of Pakistan’s dairy market,” said Mr. Söderlund. “This simple, elegant solution brings many safety benefits and is cost effective. Its ramifications for this market are profound.”
“We have progressed in Pakistan to the point where a hands-on local presence is imperative to solidify significant business relationships,” said Greg Abbott, IDC’s chairman and CEO. “In Pär Söderlund we have found the ideal person to fill this role—someone with credibility and gravitas—to accelerate The Answer®’s commercialization throughout Pakistan and neighboring regions.”
IDC now has outstanding industry presences in New York, Paris, Dubai, and Shanghai.
IDC (www.idcinnovation.com) is a packaging research and development company that creates and manufactures breakthrough innovations for the food & beverage and food packaging industries.