NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) has named Laura Brown Editor-in-Chief of InStyle, it was announced today by Alan Murray, Chief Content Officer, and Jess Cagle, Editorial Director for the Celebrity, Entertainment and Style Group. A fashion and media leader known for her creative vision, Brown will oversee the editorial operations and content of one of the most influential brands in style, beauty and celebrity. She joins Time Inc. from Harper’s Bazaar, where she has served for eleven years, most recently as Executive Editor, Special Projects. She begins August 29 and will report to Cagle.
“With her dynamic point of view, collaborative spirit and deep expertise in fashion and celebrity, Laura will be an exciting and transformative force for InStyle,” Cagle said. “Her rich experience combined with her profound storytelling skills across print, digital, video and television will take this powerful brand to even greater heights.”
“Taking the lead of such an iconic brand is a dream come true,” Brown said. "InStyle is at the forefront of celebrity, beauty, fashion and popular culture—areas I’ve loved weaving together throughout my career. There are so many exciting opportunities to grow the brand across all platforms. I can’t wait to get started.”
Since 2005 Brown has been with Harper’s Bazaar, where she broke many of its most newsworthy stories, including the exclusive interview with Janet Jackson after the death of her brother Michael and profiles of Michelle Obama and Hillary Clinton, among other influential women. She challenged the status quo with unconventional collaborations, developing art, film and fashion portfolios with artists Takashi Murakami, John Baldessari, Francesco Clemente and Cindy Sherman and directors Martin Scorsese, Mike Nichols, Pedro Almodóvar and Tim Burton. Brown featured The Simpsons in Paris in a style spread and paid tribute to American fashion designers on Sesame Street. She also produced some of Bazaar’s award-winning covers, including the recent multiple award-winning Rihanna in a shark’s mouth.
During her 11-year tenure Brown held roles as Articles Director, Features/Special Projects Director and Executive Editor. Prior to Bazaar, she was Articles Director of Details and a senior editor of W. Brown is a frequent fashion commentator across video, digital and television and hosted two popular digital video series, “The Look” and “In and Out of Fashion with Laura Brown.” She earned her BA in arts and communication from Charles Sturt University in New South Wales in Australia.
Reaching an audience of more than 30 million, InStyle serves the largest circulation in its category, with the highest subscription price of any competitor. It was named Fashion Media Brand of the Year 2015 by The Daily Front Row and has led the competitive set as the #1 newsstand seller for 18 consecutive years (AAM 2H, 2015 Publisher Reports).
In the past year, InStyle has increased its digital footprint nearly 100%, growing to 10.5 million unique visitors per month (comScore). In 2015, the brand launched the star-studded InStyle Awards in Los Angeles and expanded aggressively into virtual reality, giving consumers behind the scenes access to the brand’s buzziest moments. InStyle also inspires consumers to take action. Each reader purchases seven advertised items per issue on average, more than the readers of any competitor (2016 InStyle Retail Study).
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom.