The fifth edition of Food Gifting in the U.S. provides trend-forward analysis of this growing and dynamic market, relying in part on trended proprietary survey analysis spanning 2010-2016.
Food Gifting in the U.S., 5th Edition dentifies key trends and themes in the food gifting market, supported by examples and related product images. Themes and topics explored include everyday purchases, seasonal flavor trends, kids' gifting, gender and product packaging, gourmet food and DIY kits.
It also analyzes leading companies and brands specializing in a range of food gift categories, including chocolate bakery, salty food, fruit, savory food, gourmet food and floral/multi-branding. Analysis focuses on brand positioning, product innovation and marketing strategy.
The report goes on to assess the food gifter from a variety of perspectives, including for whom they purchase food gifts (i.e. mother, friend, coworker, etc.), the amount they spend per gift, and the number of recipients for whom they purchase the gifts. To help shed light on each of these perspectives, in each case, we trend 2010-2016 proprietary consumer data. We also assess the giving and receiving of business food gifts.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Market Size and Forecast
Chapter 3: Food Gifting Market Opportunities: Occasion Analysis
Chapter 4: Food Gifting Purchasers
Chapter 5: The Consumer: Types of Food Gifts Purchased
Chapter 6: Reasons for Buying and Not Buying Food Gifts
Chapter 7: Food Gifting Retail Distribution
Chapter 8: Food Gifting: Product Innovation
Chapter 9: Gift Box and Seasonal Chocolate: Sales Analysis
Chapter 10: Food Gifting Companies and Brands
For more information about this report visit http://www.researchandmarkets.com/research/vxzr7h/food_gifting_in
Related Topics: Food