Global Home Appliances Market Forecast to 2020 - Driven by Increase in Marketing & Advertising Budgets - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Global Home Appliances Market - By Products, Distribution Channels, Regions and Vendors - Market Trends and Forecasts (2015 - 2020)" report to their offering.

In the recent past, technological innovation has contributed in improving the standard of living. People have come far from the brick ovens, to OTGs, microwaves, from fans to air conditioning, from planning food intake around perishable items, to refrigeration (for personal and commercial use) and even low power consumption for each of these heavy duty appliances, having increased disposable income, graduating from simpler home appliances to modern appliances.

Increasing disposable income, an expanding middle class, rapid urbanization, increase in marketing and advertising budgets, technological innovation, changing consumer preferences, and innovative credit schemes and easy acquisition of appliances, are some of the major drivers stimulating growth of this segment. This market is enhanced by a high rate of innovation and inclusion of a larger variety of smart appliances to existing catalogues.

Some essential appliances remain high priced for most middle class consumers. In many parts of the world, there is a deficiency in credit ecosystem which would have helped to support higher adoption of home appliances, high competition, mandatory R&D for new innovations sought by consumers, government regulations for each budget year, etc. are some of the challenges faced by this.

Companies Mentioned:

  • Haier electronics group co. ltd
  • Amica Wronki S.A.
  • Whirlpool
  • Konka Group Co., Ltd.
  • Arcelik A.S
  • BSH Hausgerate GmbH
  • Dongbu Daewoo Electronics
  • Gorenje Group
  • Defy Appliances (Pty) Ltd
  • Candy Group
  • Electrolux AB
  • LG Electronics
  • Godrej Group
  • Miele & Cie KG
  • Fagor Electrodomesticos
  • Middleby Corporation
  • Panasonic Corporation
  • Samsung Electronics
  • Viking Range, LLC
  • Tatung Company

Key Topics Covered:

1. Research Methodology

2. Executive Summary

3. Market Overview

4. Market Dynamics

5. Home Appliances Products Market Segmentation, Forecasts and Trends

6. Global Vendor Market Share Analysis

7. Competitive Intelligence - Company Profiles

8. Investment Analysis

9. Future of Home Appliances Market

10. Appendix

For more information about this report visit http://www.researchandmarkets.com/research/74x5hm/global_home

Related Topics: Household Appliances

Contacts

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Laura Wood, Senior Manager
press@researchandmarkets.com
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For GMT Office Hours Call +353-1-416-8900
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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716