Loyalty Builders Shatters Cost Barrier for Predictive Customer Intelligence

Offers individual score and product recommendations for less than $0.01 per customer

PORTSMOUTH, N.H.--()--Loyalty Builders, where predictive customer analytics lifts revenue through personalized marketing, now offers marketers unprecedented breakthroughs in the time and cost required for precision targeting and 1:1 product recommendations that lift revenue from marketing campaigns.

No other approach delivers so much accurate predictive intelligence on every single customer, regardless of their recent behavior, for anywhere close to the same total cost. Loyalty Builders’ breakthrough means that retail, CPG, and e-commerce companies of almost any size can obtain the same sophisticated customer intelligence that the largest companies use to personalize marketing and recommendations.

In one typical example, a Loyalty Builders e-commerce client regularly lifts revenue from personalized email campaigns by 10-20%. The estimated annual revenue lift is over 20x the cost of the service, and no additional technology, people, or skills were required to achieve this.

“At a time when big data and analytics projects are running up costs with results that are often difficult to justify, our new approach and analytics-as-a-service business model is the alternative that many marketers are looking for,” said Pete Moloney, Loyalty Builders CEO. “Loyalty Builders’ cloud-based analytics-as-a-service can deliver a wide range of scores and probabilities -- for every individual customer -- that costs a small fraction of any alternative.”

For example, for as little as $2,500, Loyalty Builders can provide the following information specific to each of up to 500,000 individual customers:

  • Top 10 or more product recommendations ranked by probability of purchase in a given time period.
  • Probability of making any purchase in given time period.
  • Expected value of spending over a given period.
  • Lifetime value potential.
  • Risk of churn probability.
  • Loyalty by lifecycle stage.

It does not matter how many customers or products have to be scored and matched. Clients always have the information needed to plan promotions, target customers by loyalty, value, risk, or product propensity, and make the most relevant product recommendations to each customer that will increase orders.

To achieve this, Loyalty Builders uses easily accessible data already available to clients. No data cleansing, integration, or personal customer information required. No new platforms to install. No new databases to maintain. No data modeling or advanced skills required.

As a result, in addition to Loyalty Builders’ industry-leading pricing, there is almost no additional cost or time required for the data preparation and management typically required for this level of analytics. Also, lists for specific campaigns identifying all targeted customers and personalized content can be downloaded ready for execution by e-mail, commerce, CRM, and other marketing systems.

Request a free customer analysis from Loyalty Builders.

About Loyalty Builders
Loyalty Builders lifts revenue through more relevant marketing at every stage of the customer’s lifecycle, including 1:1 product recommendations for each individual customer -- uniquely combining proven accuracy and revenue impact with the highest ROI. No new data sources, no data integration projects, no new platforms, no modeling skills required; just smarter marketing. Learn more at www.loyaltybuilders.com or follow us on Twitter @loyaltybuilders.

Contacts

StandPoint Public Relations
Jim McNulty, 508-481-2024
jmcnulty@standpoint-pr.com

Release Summary

Loyalty Builders offers marketers unprecedented breakthroughs in the time and cost required for precision targeting and 1:1 product recommendations that lift marketing revenue.

Contacts

StandPoint Public Relations
Jim McNulty, 508-481-2024
jmcnulty@standpoint-pr.com