--(BUSINESS WIRE)--DoubleTree by Hilton:
WHAT: DoubleTree by Hilton is teaming up with Amtrak® to delight unsuspecting travelers by giving New York City commuters a “sweet” surprise for National Chocolate Chip Cookie Day. On Thursday, August 4, DoubleTree by Hilton and Amtrak team members will give away the hotel brand’s signature chocolate chip and walnut cookies in Penn Station to celebrate the annual holiday and inspire “Nice Travels”. Nice Travels is a multichannel movement led by DoubleTree by Hilton that drives random acts of kindness to prove that “nice” is contagious.
DoubleTree by Hilton will also celebrate National Chocolate Chip Cookie Day by:
- Inviting all consumers – with or without a reservation – to visit any worldwide DoubleTree by Hilton to enjoy one of the brand’s iconic chocolate chip walnut cookies … for free!
- Launching a social media contest and Traveler Tin Collection, a series of collectible cookie tins inspired by some of the most loved travel destinations around the world.
- Giving away thousands of cookies in New York Penn Station in pairs of two – encouraging passersby to keep one and share one with someone else as an act of kindness. The first 25 people who mention “Nice Travels” to a DoubleTree team member will receive a full tin of cookies from the Traveler Tin Collection.
WHEN/WHERE:
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New York Penn Station
8th Avenue and West 31st Street
Thursday, August 4
7:00 a.m. to 10:00 a.m.
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460+ DoubleTree by Hilton hotels around the world
Walk into a hotel near you for a free cookie on National Chocolate Chip Cookie Day, Thursday, August 4.
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Traveler Tin Collection
The brand marks its annual celebration of the holiday with the launch of the Traveler Tin Collection of seven cookie tins. Destinations commemorated by the Traveler Tin Collection include California, Chicago, Florida, New York, Texas, The Carolinas and Canada, with additional international destinations to launch later this year. Travelers can purchase tins from the collection at participating DoubleTree by Hilton hotels and online at doubletreecookies.com; or win tins by participating in the brand’s Instagram Roulette Giveaway.
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Instagram Roulette Giveaway
To mark the launch of the Traveler Tin Collection, DoubleTree by Hilton is posting a video to Instagram showing images from each Traveler Tin destination. To win a tin full of cookies – or something even sweeter – fans can take a screenshot of their favorite destination from the video and DM it to @doubletree. The contest runs through August 12, 2016.
WHY:
To intercept the online conversation about travel and give small acts of kindness the attention they deserve, DoubleTree by Hilton created the Nice Travels Index, a real-time social listening and measurement tool that tracks online sentiment towards travel and travel conversation. The Nice Travels Index reveals that in spite of a global affection for travel – with more than 620,000 Twitter users identifying as passionate travelers – just 36 percent of the online conversation about travel is positive. Grumbles about flight delays, lost luggage and rude encounters dominate the conversation over easy journeys, beautiful scenery, amenities, and - of course - upgrades.
To ensure a positive change and celebrate the things we love most about traveling, DoubleTree by Hilton has used the Nice Travels Index to identify, share and reward acts of niceness, contributing to a 5 percent decrease in negative conversation about travel online since the April launch of the index. This positive change comes despite the notoriously busy summer travel season. The hotel brand will continue using the Nice Travels Index to engage with consumers in real-time through “surprise and delight” giveaways throughout the year.
For information about the brand’s Nice Travels campaign, visit NiceTravels.com. For additional information, photography and video footage, media can visit news.doubletree.com/nicetravels.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global collection of more than 465 upscale hotels with more than 112,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. Everything about DoubleTree by Hilton aims to return the human touch to travel, starting with the presentation of a warm chocolate chip cookie upon arrival and continuing throughout with Team Members dedicated to Creating a Rewarding Experience (CARE) for hotel guests, other Team Members and the communities the brand proudly serves. DoubleTree by Hilton properties offer unique, contemporary accommodations and full-service facilities including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member rate that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at doubletree.com. Social media users may connect with us at facebook.com/doubletree, twitter.com/doubletree and youtube.com/doubletreehotels. Reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at news.doubletree.com for more information.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,700 managed, franchised, owned and leased hotels and timeshare properties with over 775,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including exclusive member rates, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.
