SAN FRANCISCO--(BUSINESS WIRE)--mCordis, the strategic mobile and connected marketing education and advisory services company, announced today the launch of a portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by Atlanta app development company stable|kernel.
The Native Apps course starts August 1st and will be available free of charge for a limited time to qualifying users. To register, visit here.
mCordis has largely focused on in-person training since it was launched in 2013 by two former Mobile Marketing Association (MMA) executives, Michael Becker and Paul Berney, delivering the world’s first accredited qualification in mobile marketing and running private training sessions and workshops for brands and agencies. They also created a course in mobile marketing fundamentals for Lynda.com (the LinkedIn-owned online training company) that has received nearly 200,000 views.
“The demand for education through online ‘micro-learning’ has been growing steadily and we have been exploring our options for development and delivery,” said Berney. “Last year we delivered an internal training course for a client which has been taken over 5,000 times. It was time for us to take that content public but we wanted partners like stable|kernel who understand the value in educating the market place.”
Sarah Woodward, Director of Business Development for stable|kernel, said, “This is a really simple investment decision for us - better educated clients and prospects make better decisions and are more engaged in the development process. mCordis is a trusted authority in mobile marketing education and offers a neutral third-party perspective on technology. We are happy to contribute ideas and best practices to this course which is grounded in mCordis’s mastery of best mobile marketing practices.”
“The Native Apps course is just one of a half-dozen in development, each supported by a forward-thinking partner like stable|kernel,” Berney said. “Every marketer needs to understand apps better because consumers spend so much time using them.”
The new online courses follow mCordis’s launch of a new thought leadership positioning last month called The Connected Marketer™.
“The response to The Connected Marketer has been fantastic,” said Becker. “We will have more exciting news on this front soon, but right now we are delighted to get the first of these courses online. The need and demand for them are very clear.”
mCordis will announce the next course to go live in August.
stable|kernel is an Atlanta-based mobile software company offering end-to-end development services to craft smartly-designed mobile applications that connect brands directly with their users – across tablets, smartphones, desktops, wearables and the Internet of Things. Our team of engineers takes clients from strategy through design, development and deployment, ensuring timely delivery of the highest quality applications.
mCordis is a strategic mobile and connected marketing advisory and educational marketing services company with offices in London and San Francisco. The company advises executive teams and marketers on the rapidly changing landscape of marketing and how to place connected marketing at the heart of their marketing efforts. It works with MarTech vendors on proposition development and how to bring their offerings to market through educational marketing. In addition, mCordis offers a series of public and private workshops on mobile and connected marketing, including the mCordis Professional Qualification in Mobile & Connected Marketing. mCordis is an on faculty for Direct Marketing Association (DMA), Association of National Advertisers (ANA), the Path-to-Purchase Institute and National University.
The Connected Marketer ™ is a trade marketed term owned by mCordis Inc.