TOKYO--(BUSINESS WIRE)--andu amet and RICCI EVERYDAY are jointly presenting their works at Pure London, one of the largest premier fashion exhibitions in Europe, for the first time to enter the European market. Pure London attracts more than 700 brands with more than 20,000 visitors from all over the world.
The stunning collection of bags of andu amet and RICCI EVERYDAY are all handmade by local artisans at their own ateliers in Ethiopia and Uganda respectively. Both brands embody unique combination of Japanese traditional craftsmanship and African material and they have been sold in the major department stores in Japan. andu amet has received numbers of awards including “Young Women Innovator Award” at APEC Summit in 2014. RICCI EVERYDAY, on the other hand, was established in as recent as 2015, but it has already started penetrating Japanese fashion market with their products.
Now it is high time for both brands to expand business to Europe by offering its inspiring unique experiences of fusing Japanese and African traditional cultures. Pure London will become their turning point for it.
|Overview of Pure London|
|Date||:||9:30-18:00, 24th – 26th July 2016|
|Venue||:||Olympia London, Hammersmith Road, Kensington, London, UK, W148UX|
- About andu amet
Light as a feather, smooth as silk… andu amet is a meeting point of ethics and luxury, using Ethiopian sheepskin, the world’s best leather. Every process from production to marketing is designed ethically and andu amet is aiming to make the world better and happier.
- About RICCI EVERYDAY
RICCI EVERYDAY proposes a life style with African taste to customers all over the world and supports better livelihoods of single-mothers in Uganda through production of items made of colorful and playful African fabric and unique material.