NEW YORK--(BUSINESS WIRE)--Perfect Corp. and Cosmoprof North America (CPNA) are thrilled to present a first-of-its-kind collaboration, integrating the award-winning YouCam Makeup app and mobile beauty platform into the 2016 CPNA event. Launching at the Las Vegas show (July 24-26, 2016), attendees and beauty fans will have the exclusive opportunity to experience makeup products hand-selected from four of the Discover Beauty exhibiting brands virtually through the innovative YouCam Makeup app.
“Perfect Corp. is honored to announce this exclusive partnership with CPNA, bringing the most cutting-edge augmented reality makeup technology to one of the largest beauty tradeshows in the world,” said Alice H. Chang, CEO of Perfect Corp. “By integrating makeup products from exhibitors into YouCam Makeup for virtual try on, we are able to expose show attendees to a fresh new sampling approach, instantly creating a connection between consumers and brands.”
"Each year we look to partner with unique and innovative companies that can offer an unexpected element to the show to enrich the attendees’ experience," says Daniela Ciocan, Marketing Director, Cosmoprof North America. "The collaboration with Perfect Corp. and their YouCam Makeup app does just that."
In an effort to continue showcasing up-and-coming beauty products, YouCam Makeup will give show attendees the ability to virtually apply Dermelect lipstick; Full Brow Brow Powder, ittsē Blush, and Velvet 59 Matte Liquid Lipstick. The products will be available for in app try on and purchase beginning July 24th through August 24th 2016.
Additionally, the YouCam Makeup platform allows featured brands to link their product offerings to an ecommerce site, providing instant purchase capabilities and thereby completing the consumer experience. For brands interested in product placement in YouCam Makeup, please contact us by email at email@example.com for details.
To learn more about YouCam Makeup and the featured CPNA brands, visit the Discover Beauty area (part of the Cosmetics & Personal Care section on the show floor) at the Cosmoprof North America Conference or see YouCam Makeup directly at booth DB 15. If not attending, the YouCam Makeup app is available for free download on the App Store and Google Play.
About Perfect Corp.
With over 260 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
ABOUT COSMOPROF NORTH AMERICA
Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).
Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the Professional Beauty Association and BolognaFiere Cosmoprof S.p.a.
BolognaFiere Group., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). www.bolognafiere.it
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. www.probeauty.org