SOASTA Stats: How High-Tech Is Star Trek Online?

As the release of Star Trek Beyond approaches, which Star Trek-related sites stand ready for the fan traffic? George Takei’s is ready—William Shatner’s, not so much

MOUNTAIN VIEW, Calif.--()--SOASTA, the leader in performance analytics, has used its Consumer Performance Index (CPI) to determine which Star Trek-related websites are optimized to handle additional fan traffic as the release of “Star Trek Beyond” takes off July 22. The Consumer Performance Index, which measures website performance and user engagement, found that StarTrek.com could perform better, while the Paramount website is in good shape, as is actor George Takei’s. William Shatner’s site, on the other hand, could use some help—currently, it doesn’t generate enough traffic to place in the top 1,000,000 global sites and therefore couldn’t even be measured.

SOASTA used its CPI to measure the scores of websites popular with Star Trek fans to determine their performance and ability to withstand the increased traffic that will accompany the upcoming release. The Paramount website travels at warp speed, with a CPI score of 71 (of 100). The StarTrek.com site might need its warp core recalibrated, however: with third-party app performance issues and faltering load times, its CPI score was only 64. TrekToday.com had a low CPI score of 43, classifying it as a website that was too slow, while Trekcore.com came in at 68. Fan site Ex-astris-scientia.org was the highest-rated and therefore best-performing Star Trek-related website in SOASTA’s study, with a CPI score of 85.

Meanwhile, a decades’ old rivalry extends onto the internet, where George Takei’s website, with a CPI score of 71, easily out-paces that of his off-screen costar William Shatner when it comes to more visitors and better online presence, since Shatner’s website doesn’t receive enough traffic to even be measured.

SOASTA discovered that web and app performance is important to fans when they commissioned the Harris Poll in advance of the December 2015 release of Star Wars the Force Awakens. SOASTA learned that SciFi fans will be counting on website performance to watch new movie trailers (45 percent), get updates on the movie (33 percent) and read movie reviews (33 percent).

Considering how many Star Treks fans will be counting on online performance to get ready for the upcoming Star Trek Beyond release, fans should be advised that visiting websites that SOASTA’s CPI rated highly, including Paramount’s website, George Takei’s website and fansite Ex-astris-scientia.org, will offer more reliable performance experiences than those with low CPI scores.

“Just like your own digital Starship, your modern applications need to be able to go beyond online performance expectations, tuned for the demands of the digital age,” said Ann Ruckstuhl, CMO of SOASTA. “Web and mobile app performance matters more to your business performance than ever before. It’s true for entertainment websites catering to moviegoers, yes, but is even more important for ecommerce sites. It’s critical that sites have real-time visibility into the user experience so online businesses can ‘live long and prosper.’”

In conjunction with this finding, SOASTA has partnered with Instart Logic to present a series of Star Trek Beyond screenings—ahead of the official release—in select cities around the country this month. Attendees will leave with a gift and be entered to win an iPad Pro.

About SOASTA

SOASTA is the leader in performance analytics. The SOASTA Digital Performance Management (DPM) Platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 100 million tests performed and more than 300 billion user experiences measured, tested and optimized, SOASTA is the digital performance expert trusted by industry-leading brands, including 53 of the Top 100 internet retailers, six of the Forbes Top 10 media companies and seven of the Forbes Top 10 tech companies, including Apple, Target, Nordstrom, Staples, Home Depot, Sears, Walmart, Etsy, Best Buy, Adobe, Intuit, Microsoft, DIRECTV, Netflix and CBS. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit http://www.soasta.com.

Contacts

SOASTA, Inc.
Gaby Perez-Silva, 650-390-6700
gaby@soasta.com

Contacts

SOASTA, Inc.
Gaby Perez-Silva, 650-390-6700
gaby@soasta.com