LOS ANGELES--(BUSINESS WIRE)--Not all of LA Galaxy goalie Brian Rowe’s best saves involve a Major League Soccer ball.
New public service announcements featuring Rowe sharing what he does to conserve water and suggesting other water-saving tips will be unveiled this Friday (July 15) on digital platforms at the StubHub Center as the five-time MLS Cup Champion LA Galaxy hosts the Houston Dynamo. The spots are part of the LA Galaxy’s new collaboration with the Metropolitan Water District of Southern California to encourage fans and residents all over the Southland to promote water conservation through MWD’s newly launched H2Love™ or H2♥ outreach campaign.
“This is a natural extension of our partnership, and we are proud to support players like Brian Rowe, who want to get involved in such an important cause as water conservation,” said Chris Klein, president of LA Galaxy.
In addition to the PSAs, Metropolitan staff will share conservation tips and advice with LA Galaxy fans at four LA Galaxy home games this summer to promote its water-saving message. The selected LA Galaxy home games are Aug. 7 vs. the New York Red Bulls, Aug. 13 vs. the Colorado Rapids, Sept. 11 vs. Orlando City and Sept. 25 vs. the Seattle Sounders.
“Brian certainly provides a fresh and recognizable face to our conservation message,” said Metropolitan General Manager Jeffrey Kightlinger about Rowe’s conservation spots. “His engaging personality and natural charisma add a new element to our partnership with the LA Galaxy, which we hope brings the message to love and save water to wider and different audiences enjoying a summer game.”
Initiated earlier this week, Metropolitan’s H2Love campaign asks every Southern Californian to not just conserve water, but to also become a water lover. The campaign directs readers and listeners to Metropolitan’s bewaterwise.com website to access classes, rebates, tips and videos on how to save water across their homes, businesses, yards and communities.
Metropolitan’s campaign also will use digital and social media—with #H2Love and #H2♥—both in and outside the StubHub Center. In addition, Metropolitan is an official sponsor of the LA Galaxy’s “Protect the Pitch” program, which is a club-wide environmental sustainability initiative that focuses on reducing the environmental impact of LA Galaxy games and practices at StubHub Center as well as supporting local environmental projects.
ABOUT THE METROPOLITAN WATER DISTRICT OF SOUTHERN CALIFORNIA
The Metropolitan Water District of Southern California is a state-established cooperative of 26 cities and water agencies serving nearly 19 million people in six counties. The district imports water from the Colorado River and Northern California to supplement local supplies, and helps its members to develop increased water conservation, recycling, storage and other resource-management programs.
ABOUT LA GALAXY
The LA Galaxy is an American professional soccer club based in Los Angeles, California that competes in Major League Soccer (MLS). It is one of the league's most-decorated clubs, having won the MLS Cup five times (2002, 2005, 2011, 2012, 2014)—more than any other club—the Supporters' Shield four times (1998, 2002, 2010, 2011), the Lamar Hunt U.S. Open Cup twice (2001, 2005), and is one of just two MLS teams to win the old CONCACAF Champions' Cup (2000). The Galaxy continuously leads the league for cultivating homegrown talent as well as signing world renowned and established players to the team.
For additional information, visit www.lagalaxy.com.
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