REDWOOD CITY, Calif.--(BUSINESS WIRE)--E la Carte, Inc., creators of the Presto™ Smart Dining System™ for full-service restaurants, today announced that its restaurant partners can now leverage contextual guest feedback data from the Presto System to help optimize their business operations, with operators already recognizing more than 10 times higher response rates compared to traditional survey methods. Between rising labor costs, high employee turnover rates, and increasing demands to provide a high quality customer dining experience, the casual-dining restaurant industry is undergoing a massive transformation and must strive to keep pace with the changing landscape. The Presto System’s guest feedback capability unlocks high quality responses at much higher rates than traditional guest feedback tools, enabling operators to make smarter, data-driven decisions to boost efficiencies and enhance the guest dining experience.
According to a recent poll by TDn2K, 75 percent of restaurant operators indicate that filling open job positions with talented staff is a big concern. Additionally, turnover rates are an increasing issue for many operators as they lose their top talent and are challenged to find replacements. A recent study by the Bureau of Labor Statistics found that the “Turnover rate in 2015 for the economy’s hospitality segment rose to 72.1 percent, up from 66.7 percent in 2014.” The Presto System guest feedback capability enables restaurant operators to identify and reward their top waitstaff, helping boost retention rates and lowering turnover.
"The Presto System is the best tool to unlock vast amounts of high quality operational data, helping restaurant operators obtain a full picture on their business and excel in today’s competitive landscape,” said Dr. Ben Curry, PhD, chief data scientist at E la Carte. “Using our real time survey capability, where surveys are taken directly at the table right after guest payment, we deliver actionable data to operators on a daily basis. Our ability to provide comprehensive insights allows operators to fill the gap between staff performance and the guest experience, and ultimately reward top performing waitstaff and kitchen staff.”
Feedback from guests is a valuable way to gain useful insight on restaurant performance, but many operators have been unable to successfully capture meaningful data by using surveys on the back of printed receipts. Furthermore, less than one percent of surveys from paper receipts are completed. With the Presto System more than 25 percent of guests complete all or part of the survey. The real-time nature of the survey increases the relevance of the data and reduces the risk of fraud. In return, restaurant owners are able to link data directly to servers and track their overall tip average, and check size average.
These surveys allow operators to identify their top performing servers and reward them with better shifts and more hours, resulting in higher tips and other performance incentives. Operators are also able to identify servers who may be falling behind and can look for training opportunities. The Presto System’s intelligent survey capabilities are able to hone in on specific information that a paper survey cannot provide. For example, using the “contextual survey question feature,” operators can quickly evaluate new menu items or day-part offers and adjust quickly to customer feedback. In today’s digital age, consumers expect more control and restaurant owners want to get a better handle on their business to set it up for success by leveraging data and analytics.
About E la Carte and the Presto™ Smart Dining System™
E la Carte, developers of the Presto™ Smart Dining System™, leads the table-top dining revolution with its guest-facing, pay-at-the-table, e-commerce system. Installed in more than 1,800 restaurants across the nation, the Presto System enables restaurant guests to take greater control over their dining experience by allowing them to order from a full menu, play exciting interactive games, and pay their bill directly from the table. The Presto System also provides operational and financial benefits to restaurant operators which drives increased profitability, and unlocks restaurant data that was previously inaccessible, enabling smarter decisions around guest satisfaction. It includes on-the-tablet entertainment content from several other prominent global publishers and cutting-edge independent developers.