Critical Mass Earns Recognition from Cannes Lions and CLIO Sports for Nissan Diehard Fan

NEW YORK--()--Critical Mass, a global digital experience design agency, added two more awards to a growing collection of accolades earned for work on behalf of Nissan North America.

This week, Nissan Diehard Fan was awarded a Bronze Lion in Digital Craft at the Cannes Lions International Festival of Creativity. Nissan Diehard Fan also earned Silver in the Digital/Mobile category from CLIO Sports. The CLIO Sports Awards will be distributed on July 7th in New York.

Earlier this month, D&AD awarded Diehard Fan with a Wood Pencil in the Digital Design, Apps category, and New York Festivals awarded Diehard Fan two Finalist Awards in the Mobile and Media categories.

Nissan DieHard Fan was designed to amplify the widest reaching sponsorship deal in the history of college sports. Diehard is an augmented reality face paint app that combines the time-tested fan tradition of face painting in team colors with innovative technology and facial mapping to deliver a fun, sharable way for people to actively engage with college sports and Nissan.

“We are honoured to partner with Nissan North America on high-impact, effective, and amazing work,” said Dianne Wilkins, CEO of Critical Mass. “I couldn’t be more proud of our team, who worked tirelessly to execute an idea in a way that is flawless and raises the bar for augmented reality.”

Earlier this year, Advertising Age named Critical Mass an ‘Agency to Watch’ in 2016, citing a new business winning streak, an expansion of services, and a growing global footprint. The Warc 100 listed Critical Mass as a top three best digital/specialist agency in the world. In addition, Gartner listed Critical Mass as an “Agency to Watch” in the annual Magic Quadrant for Global Digital Marketing Agencies, citing “the firm’s high-quality work, as well as the insight of its strategists, creative/ UX professionals, technologists, and program managers.”

About Critical Mass

Critical Mass (www.criticalmass.com) is a global digital experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 12 full-service offices operating across North America, Europe, Latin America, South America and Asia. For over twenty years, the agency’s belief in delivering brilliant customer experiences has produced business-building results for clients. Critical Mass has been recognized as a leader in digital experience design with agency rankings from Advertising Age, Warc 100 and Gartner among others. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contacts

Critical Mass
Jared Kreiner
917-606-8017
jaredk@criticalmass.com

Release Summary

Critical Mass, a global digital experience design agency, added two more awards to a growing collection of accolades earned for work on behalf of Nissan North America.

Contacts

Critical Mass
Jared Kreiner
917-606-8017
jaredk@criticalmass.com