KEARNEY, Neb.--(BUSINESS WIRE)--SCORR Marketing, a global health science marketing and communications firm, has announced the addition of three employees, including Cliff Echols as market intelligence director and Kerry Hutchings and Cherie Squires as senior directors of program management.
As the market intelligence team leader, Echols helps clients access client satisfaction and lost opportunities, evaluates their market segmentation, measures brand awareness, appraises market perception and conducts competitor analysis to effectively develop marketing strategy. Prior to joining SCORR, Echols served as a research director at Bluebox Research and a market research manager at That’s Nice, LLC.
As senior directors of program management, both Hutchings and Squires capitalize on their extensive health science industry experience to provide strategic direction to SCORR’s global clients to meet their marketing goals. They will develop marketing and communications programs and drive strategy and tactical solutions to ensure maximum visibility and to generate qualified leads.
Before coming to SCORR, Hutchings worked as the senior director of global strategic marketing at Worldwide Clinical Trials and a marketing director at inVentiv Health Clinical.
Previously, Squires was the associate director of marketing at inVentiv Health Clinical and the manager of branding and creative services at Avaya, Inc.
“We are thrilled to welcome Cliff, Kerry and Cherie to the team,” said Krystle Buntemeyer, senior vice president and chief marketing officer at SCORR. “Their expertise and proven success in the health sciences industry will be an asset to our clients.”
Echols, Hutchings and Squires will be attending the Drug Information Association (DIA) Annual Meeting in Philadelphia, June 26-30. Please schedule a meeting if you would like to visit with them about your marketing goals.
About SCORR Marketing
SCORR Marketing is the leading marketing and communications firm in the health sciences industry. We partner with organizations involved in global research, development and commercialization of biopharmaceutical and device products and the delivery of health care products and services. At SCORR, we achieve results for our clients by applying our proven, disciplined approach to synthesize market intelligence, strategy and creativity. We have locations across North America and Europe. For more information, visit www.scorrmarketing.com.