ABGFS Partners with Liazon to Offer the Bright Choices Exchange

ALBERT LEA, Minn.--()--Alliance Benefit Group Financial Services, Corp. (ABGFS) has partnered with Liazon to offer its clients Liazon’s flagship product, the Bright Choices® Exchange. Bright Choices is an online benefits store that is changing the way employers and employees buy benefits.

“Liazon created the Bright Choices Exchange to provide a better model for businesses and people to buy benefits,” says Michael Karp, Chief Revenue Officer of Liazon. “Progressive brokers and consultants like ABGFS are looking for new solutions to bring better benefits options to their clients. The Bright Choices Exchange helps businesses control costs while increasing employee satisfaction – a rare combination.”

Bright Choices helps employers save money on their health care costs by setting predictable budgets while allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and other benefits from top national and regional providers. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Award-winning decision support and education helps employees make smarter benefits selections.

“The addition of Bright Choices to our allmybenefits™ program has brought much needed simplicity to the complexity of benefits for both employees and employers,” says Bradley K. Arends, CEO of ABGFS. “allmybenefits™ now includes a fully comprehensive employee benefits package, providing the education, aggregation, automation, and a shopping experience rich in choice for sponsors and their participants which is a rare but crucial combination to succeed in today’s environment of employee benefit costs and regulations. ABGFS, through allmybenefits, is eager to bring this solution to market for businesses and workers across America.

“The convergence of health and retirement and our unique allmybenefits™ approach, combined with the Bright Choices Exchange and our allmymoney™ financial wellness app for participants, offers employers a new, contemporary way to efficiently and affordably deliver employee benefit programs that can be customized by each employee,” says Arends.

Alliance Benefit Group Financial Services, Corp. (ABGFS) provides group insurance, retirement plan design and fiduciary investment management services, and wealth management services to small- to mid-sized employers. Through its innovative allmybenefits approach, ABGFS can be an employers one resource for all its employee benefits needs. With corporate headquarters in Albert Lea, Minn., and branch offices in Minneapolis, Minn., and Kansas City, Kan., they serve over 200 employers, with 36,000 participants, and over $2.6 billion in assets under management. For more information on their allmybenefits program go to www.allmybenefits.com. ABGFS is part of Alliance Benefit Group National, with 17 licensees across the United States, providing administrative services to over 19,900 plans representing more than $59 billion in assets and over one million participants.

Contacts

For Alliance Benefit Group Financial Services, Corp.
Jennifer Levisen, 507-369-5844
The Marketing Plant
jenniferl@themarketingplant.com

Contacts

For Alliance Benefit Group Financial Services, Corp.
Jennifer Levisen, 507-369-5844
The Marketing Plant
jenniferl@themarketingplant.com