LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent oral care market in APAC report. This research report also lists 11 other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
The oral care market in APAC is intensely competitive with a few large- and medium-size players accounting for a significant share of the market. Private label players also operate in the market. However, with the growing presence of international players, regional vendors find it increasingly difficult to compete in terms of pricing.
According to Brijesh Kumar Choubey, a lead analyst at Technavio for research on cosmetics and toiletries, “The key market players compete in terms of quality, pricing, and innovation. New product innovations are a commonly used strategy to maintain the demand in the market. These vendors also depend on market conditions, government support, and industry development for growth. The market is expected to be more competitive during the forecast period, with several product launches, price discounting, and mergers and acquisitions.”
The report highlights Colgate-Palmolive as the largest player in the market in 2015. The company’s oral care segment contributed approximately 47% of the company's global revenue in 2015. The majority of the sales in its APAC segment comes from Asia, which generated 86% of the net sales in 2015. The increase in organic sales in 2015 was driven primarily by demand for toothpaste, manual toothbrushes, and mouthwashes.
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Top five oral care market vendors in APAC
Colgate-Palmolive was founded in 1923 and is headquartered in New York, US. The company designs, manufactures, and markets consumer products in the oral, personal, and home care, and pet nutrition segments. In FY2015, it reported revenue of USD 16.03 billion. As of December 2015, the company had 37,900 employees.
The company manufactures and markets oral care products such as toothpaste and toothbrushes. Its principal products in the toothpaste category include Colgate Total, Colgate Sensitive Pro-Relief, Colgate Optic White, and Colgate Luminous White. Its key toothbrush products include Colgate 360°, Colgate Slim Soft manual toothbrush, and Colgate Optic White. The segment also offers Colgate Plax mouthwash and other dental pharmaceutical products.
GlaxoSmithKline was founded in 1999 as a result of a merger between SmithKline Beecham and Glaxo Wellcome. The company is headquartered in Middlesex, UK. It manufactures and markets pharmaceutical products worldwide. In FY2015, the company reported USD 36.46 billion in revenue.
Johnson & Johnson
Johnson & Johnson was incorporated in 1887 and is headquartered in New Brunswick, New Jersey, US. The company, along with its subsidiaries manufactures and sells an extensive range of products in the healthcare and consumer industries. As of December 2015, it had approximately 126,100 employees across the world. The company spent USD 9 billion on R&D in FY2015. It reported net revenue of USD 74.33 billion in FY2014 and USD 70.07 billion in FY2015.
Procter & Gamble (P&G)
P&G was founded in 1837 and is headquartered in Ohio, US. The company offers consumer products through high-frequency stores, grocery stores, e-commerce platforms, membership club stores, department stores, drugstores, and mass merchandisers. In FY2015, the company reported revenue of USD 76.27 billion. As of June 2015, it had 110,000 employees.
Unilever was established in 1894 and is headquartered in London, UK. The company provides foods, beverages, cleaning agents, and personal care products. As of December 2015, the company had 171,000 employees. In 2015, it reported revenue of USD 59.09 billion. The company's products in the market include Close-Up and Pepsodent.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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