San Francisco-Based Room to Read Taps Classy for International Fundraising Expansion

Innovative partnership focuses on international fundraising to make giving easier for the 1.4+ billion people who donate each year globally

SAN DIEGO--()--Classy, a leading fundraising technology company for social impact organizations, today announced a new multi-year partnership with Room to Read, a global organization transforming the lives of millions of children in low-income countries by focusing on literacy and gender equality in education, to power the non-profit’s online donations, crowdfunding and peer-to-peer fundraising and make the giving process easier for its large base of international donors.

As part of the partnership, Classy will expand its product’s international fundraising capability, launching first with Room to Read and then making it available to all of its customers. The new international fundraising automation system will dynamically handle currencies, the routing of funds and receipting under a single campaign or donation page depending on where the donor is coming from. This will eliminate the need for international non-profits to create duplicate campaigns or have multiple products for each country that its supporters come from. It will also give them much needed flexibility to customize receipting and route funds by country.

“We are extremely excited to partner with such an innovative social impact organization like Room to Read and push the boundaries of our technology forward,” said Scot Chisholm, CEO & Co-Founder of Classy. “In 2015 alone, non-profit organizations using the Classy platform received donations from over 190 countries. Providing the ability to internationalize a fundraising campaign with a click of a button will save our customers a tremendous amount of time and money and ultimately allow them to concentrate their time scaling their global impact.”

Room to Read has a large base of international supporters, both corporations and individuals, who support the organization’s programs in Literacy and Girls’ Education through personalized fundraising campaigns. The partnership with Classy will provide a dynamic peer-to-peer fundraising platform, cross-currency campaign options with the option to give in 10 different currencies, and the ability to migrate data to the organization’s Salesforce database.

“As the philanthropic market becomes more complex, non-profits must offer both an impactful solution to a challenge investors care about, but also make giving simple and engaging,” said Dr. Geetha Murali, Chief Development Officer of Room to Read. “Room to Read’s global network has developed diverse streams of fundraising and our partnership with Classy will allow us to work more efficiently and offer our international donor base a best-in-class platform through which to support our mission.”

Classy’s modern fundraising platform continues to catch the attention of nonprofits of all sizes and cause categories. Room to Read joins over 2,500 other nonprofits who have chosen Classy to help enable them to scale their operations and impact, including national organizations like Heifer International, Oxfam America, Team Rubicon, FEED, and Pencils of Promise, along with other San Francisco-based organizations including Habitat for Humanity Greater San Francisco, San Francisco Zen Center, University of California San Francisco Foundation, MOVEMEANT Foundation, and Children's Council of San Francisco.

About Room to Read

Room to Read is a global organization transforming the lives of millions of children in low-income countries by focusing on literacy and gender equality in education. Founded in 2000 on the belief that World Change Starts with Educated Children®, our innovative model focuses on deep, systemic transformation within schools in low-income countries during two time periods which are most critical in a child’s schooling: early primary school for literacy acquisition and secondary school for girls’ education. We work in collaboration with local communities, partner organizations and governments to develop literacy skills and a habit of reading among primary school children and ensure girls can complete secondary school with the skills necessary to negotiate key life decisions. Room to Read has benefited 10 million children across 18,500 communities in Asia and Africa, and aims to reach 15 million children by 2020. Learn more at www.roomtoread.org.

About Classy

Classy is the world's first platform for social impact with the goal of solving social problems more effectively and efficiently. Since launching in 2011, Classy has helped more than 2,500 social enterprises including Oxfam America, World Food Program USA, and National Geographic to raise hundreds of millions of dollars. Classy also hosts the Collaborative and Classy Awards to recognize excellence in social innovation. Based in San Diego, CA, Classy employs a staff of over 150 people and was recently recognized by Fast Company as one of the world’s 10 Most Innovative Companies for Social Good. Classy is backed by investors including Mithril and Salesforce Ventures. For more information, visit www.classy.org or follow Classy on Twitter: @Classy.

Contacts

Classy
Erin Hall
(619) 961-1892
ehall@classy.org
TW: @Classy

Contacts

Classy
Erin Hall
(619) 961-1892
ehall@classy.org
TW: @Classy