Beacons: Privacy, Promise, Potential - 2016 Retail's Opportunity - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Beacons: Privacy, Promise, Potential - Retail's Opportunity" report to their offering.

Among the various technologies that the retail press deals with currently, few garner as much mindshare as those often referred to as Beacons or other indoor positioning systems. Systems such as Wi-Fi or Bluetooth Beacons or Visible Light Communication (VLC) come with great potential to increase sales, increase the customer experience and help retailers stand out in a crowded world that is increasingly having to compete with not only giants like Wal-Mart but also online retailers such as Amazon.

But in the midst of this opportunity is also the minefield around customer privacy. This study talks about best practices, how best to engage consumers to allow for the collection of data that really matters, and what you must do to compel consumers to use the systems.

We look at trends, barriers, best practices and provide a forecast for each of the technologies included worldwide.

The report is designed for use by Retailers, Hardware Providers, Software Providers, Service Providers and others who might have a vested interest in the worldwide retail IT market.

This research is designed for those in the market for location positioning systems, whether it is beacons that are either Bluetooth or Wi-Fi enabled or Visible Light Communications which combines networking with LED technology.

Key Topics Covered:

1.0 Introduction and Backgrount

2.0 History of Technologies

2.1 Location Technology Timeline

3.0 The Dance With Customers

4.0 Are Retailers In The Lead

4.1 Are Retailers Ready

4.2 Where's the BUDGET!

4.3 What Smart Retailers Are Doing

5.0 Potential For Beacons

6.0 What About Privacy

6.1 Best Practice - Applied In Way Consumers Want To Be Tracked

6.2 Laws - What You Can And Cannot Do

7.0 Trends, Drivers, Barriers

8.0 Technology Overviews, Strengths and Weaknesses

9.0 Market Size and Forecast

10.0 Best Practices

11.0 Where The Big Dogs Play

12.0 What We See Ahead

13.0 Methodology

Companies Mentioned

- Adobe

- Amazon

- Apple

- Cisco

- eBay Enterprise

- Fujitsu

- Google

- HP Enterprise

- HP Enterprise

- IBM

- Intel

- Microsoft

- Oracle

- Philips

- SAP

- Teradata

- Wal-Mart

- Zebra-Motorola

For more information visit http://www.researchandmarkets.com/research/8327sp/beacons_privacy

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail