NEW YORK--(BUSINESS WIRE)--The Rudin Group, (www.therudingroup.com) a leading wealth and financial services marketing firm today announced the formation of a strategic partnership with Sharon McEvoy, a recognized marketing expert specializing in the high-net worth space. The move comes as The Rudin Group continues to expand its capabilities to reflect the increasing demand for marketing expertise among existing and new entrants to the lucrative wealth market. Next-gen preferences for new digital offerings, new messaging, and new value propositions have created an unprecedented opportunity for financial services firms to increase visibility, and generate revenue among these new audiences. Since 2008, the firm is recognized for its distinctive marketing strategies, brand awareness campaigns, and digital content for global wealth brands.
“Millennial is not an age, it’s a mindset,” said April Rudin (http://therudingroup.com/bio/april), CEO of The Rudin Group. “The unprecedented shift in generational wealth that was predicted is already underway. Money is in motion. With Sharon’s extensive background and experience, she is an ideal partner for The Rudin Group and an invaluable asset to growing our business. We are excited to collaborate and work together. As partners, we will help wealth firms to grow assets under management, preserve market share, and implement a methodology for identifying, cultivating and engaging niche wealth communities.”
Sharon McEvoy (www.therudingroup.com/bio/sharon) brings more than 15 years of experience to The Rudin Group specializing in the execution of innovative strategies that help wealth brands engage with ultra/high-net worth clients. A deep understanding of the financial services industry and wealthy populations allows her to facilitate both B2B and B2C brand awareness.
“April’s ability to stay ahead of trends while helping clients in transition is a clear advantage in the high-net-worth marketplace. Her authenticity and experience are both evident in a model that emphasizes differentiated intellectual capital and thought leadership in building meaningful client relationships,” said Sharon McEvoy. “Additionally, The Rudin Group’s Brand EcosystemSM allows forward-thinking firms to establish a proven process for client engagement and acquisition. I am looking forward to tapping into these capabilities and our work together.”
ABOUT THE RUDIN GROUP:
Founded in 2008 by wealth and financial services marketing expert April Rudin, The Rudin Group designs brand and marketing strategies that drive business development. The firm combines deep investment management sector knowledge with innovative platforms and technologies to build engagement among key audiences. With a knack for niche marketing, The Rudin Group delivers solutions that appeal to an emerging generation of wealthy investors that crave connectivity and transparency. The Rudin Group Brand EcosystemSM creates a pipeline for compliant and compelling content, while innovative proprietary technology encourages accountability by establishing a link between marketing efforts and business origination. With an extensive network of specialists and consultants, The Rudin Group is equipped to support both visionary and legacy brands from start-ups to global institutions – anywhere in the world.
The Rudin Group is the publisher of “Six Ways to Grow AUM with Salesforce Financial Services Cloud” (www.salesforce.com/form/industries/financial-services/april-rudin-wp.jsp).
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